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Web design company for CORDET

Case study: A corporate brand refresh to stand out from the crowd

[ Client ] CORDET
[ Platform ] WordPress
[ Service ] Finance


CORDET tasked Propeller as their web design company to produce a brand identity refresh and website redesign.

The brand needed to reflect their proposition, values and vision as well as take into account existing market trends. They required a revision of their logo, typography, colour palette and visual content.

The website had to be easy-to-navigate with a friendly CMS that would be simple to update internally.

CORDET operate in a very corporate and strict industry with a lack of modern websites. We therefore had to strike the right balance between standing out from the crowd with a fresh new look and remaining industry-relevant and appealing to the market.

Our approach

  • We performed a brand and business analysis on CORDET’s existing brand to understand their offering, challenges, vision and goals.
  • We conducted research into CORDET’s peers and the market including industry structure, segmentation, trends, and predictions.
  • We developed a new positioning for CORDET to differentiate them from peers and ensure the brand had longevity according to the industry predictions.
  • We transferred all of our findings into a new brand identity that was used to produce new designs and develop a new website.


A stunning new corporate website that is informative, interactive and modern.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience.  

Whether you’re starting from scratch or already working with a dedicated brand agency, we collaborate and align objectives to build clear, user-led websites that encourage conversion, that also look beautiful.