Young’s: A campaign to boost festive bookings
The prestigious Young’s offer a range of iconic pubs and ‘pubs with rooms’ that serve craft beer, great cocktails and seasonal food across London and South East England. Founded in 1831, they have been running some of the best British pubs for nearly 200 years.
Christmas is a crucial time for the hospitality industry, with vendors seeing a huge surge in bookings over the festive period. Over last year’s festive season, Propeller collaborated with Young’s to launch an impactful Christmas bookings campaign spanning across a range of channels. Customers were encouraged to make online festive booking enquiries at their favourite spot through both the central and local pub websites.
Young’s//Client
WordPress//Platform
Paid media//Service
Our approach
We created impactful campaign landing pages that helped Young’s promote their stunning spaces while increasing their Christmas bookings. Targeted ads generated increased engagement from both new and returning customers choosing where to visit over the festive period.
- We launched pay-per-click search ads on Google, targeting specific audiences based on their locations.
- We sent InMails to target audiences, encouraging them to consider Young’s cosy pubs for their Christmas parties.
- We offered a ‘Christmas Concierge Service’ through lead generation form ads.
- We created content-based and sponsored ads to appear on the target audiences’ LinkedIn newsfeeds.
Reporting
- We provided a Looker Studio dashboard to track performance across all channels in real-time, sharing weekly data updates, bi-weekly insights and a final wrap-up.
The results
This paid media support bolstered an already impressive number of leads coming from organic search:
The Christmas campaign generated hundreds of booking enquiries in just over four months.
The campaign activity encouraged people to book Young’s pubs for their Christmas party & generated a lead completion success rate 2.5x higher than average.
Roll on another year of festive fun with Young’s!
By Propeller: A digital design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t just a food & drink digital marketing agency that relies on pretty pictures or crafted copy. Instead, we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
CREATIVE & DESIGN
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
CUSTOMER & USER EXPERIENCE
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.
ENGAGEMENT & CONSISTENCY
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
SITE AUDITS & CONVERSION
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
WIREFRAMES & ARCHITECTURE
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
JOURNEY MAPPING & SITE STRUCTURE
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.