Young’s: Boosting awareness with paid media
With a huge selection of beautiful private rooms to hire in prime London locations, Young’s were keen to boost awareness of their spaces, and fulfil their potential over the summer months. Propeller knew paid media would provide the best opportunity for expanding their reach and drive their booking enquiries.
Read our latest case study to find out how our two-fold strategy is set to propel their conversion rates to the next level.
Young’s//Client
WordPress//Platform
Hospitality//Service
Our approach
After scoping the target audience and conducting keyword forecasting, we ran two paid media campaigns across two channels: Google Ads and LinkedIn.
The LinkedIn campaign is focussed on increasing corporate booking enquiries for their meeting rooms within their premium pubs. This campaign has 2 advertising formats:
- Sponsored content: video ads targeting a specific audience which appear in the users’ newsfeed.
- InMails to directly approach potential customers and offer a more personalised experience, including executive assistants, office managers & event planners.
Meanwhile the Google Ads campaign focussed on 2 of their most iconic pubs:
- Smiths of Smithfield, City of London
- The Dog and Fox, Wimbledon
The focus for the Google Ads campaigns was to highlight some of the best features of these stunning locations. For Smiths, we promoted their free-flowing bottomless brunches and rooftop drinks with sweeping city views. At The Dog and Fox, we encouraged wedding enquiries for their versatile space, private bar and bespoke packages.
The results
This paid media campaign is still live, but at the time of writing it is showing incredibly positive results across the board*:
- Over 2,000 conversions on Google
- A conversion rate above 14% for booking starts.
- Over 97,500 of the target audience have been reached via the LinkedIn campaign.
*These statistics are from the time of writing (7/6/2023). They will continue to grow as the campaign continues, and we will release a follow-up case-study to document the campaign in its completion.
By Propeller: A digital design agency that builds a bigger picture
Being relentless in our attention to detail is what we do. Propeller isn’t just a food & drink digital marketing agency that relies on pretty pictures or crafted copy. Instead, we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.
CREATIVE & DESIGN
We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.
CUSTOMER & USER EXPERIENCE
Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.
ENGAGEMENT & CONSISTENCY
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
SITE AUDITS & CONVERSION
Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
WIREFRAMES & ARCHITECTURE
As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
JOURNEY MAPPING & SITE STRUCTURE
Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.