With a huge selection of beautiful private rooms to hire in prime London locations, Young’s were keen to boost awareness of their spaces, and fulfil their potential over the summer months. Propeller knew paid media would provide the best opportunity for expanding their reach and drive their booking enquiries.
Read our latest case study to find out how our two-fold strategy is set to propel their conversion rates to the next level.
After scoping the target audience and conducting keyword forecasting, we ran two paid media campaigns across two channels: Google Ads and LinkedIn.
The LinkedIn campaign is focussed on increasing corporate booking enquiries for their meeting rooms within their premium pubs. This campaign has 2 advertising formats:
- Sponsored content: video ads targeting a specific audience which appear in the users’ newsfeed.
- InMails to directly approach potential customers and offer a more personalised experience, including executive assistants, office managers & event planners.
Meanwhile the Google Ads campaign focussed on 2 of their most iconic pubs:
The focus for the Google Ads campaigns was to highlight some of the best features of these stunning locations. For Smiths, we promoted their free-flowing bottomless brunches and rooftop drinks with sweeping city views. At The Dog and Fox, we encouraged wedding enquiries for their versatile space, private bar and bespoke packages.
This paid media campaign is still live, but at the time of writing it is showing incredibly positive results across the board*:
- Over 2,000 conversions on Google
- A conversion rate above 14% for booking starts.
- Over 97,500 of the target audience have been reached via the LinkedIn campaign.
*These statistics are from the time of writing (7/6/2023). They will continue to grow as the campaign continues, and we will release a follow-up case-study to document the campaign in its completion.
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