Boosting private bookings for Young's

With a huge selection of beautiful private rooms to hire in prime London locations, Young’s were keen to boost awareness of their spaces, and fulfil their potential over the summer months. Propeller knew paid media would provide the best opportunity for expanding their reach and drive their booking enquiries.

 

Propeller developed a two-fold strategy to propel Young’s conversion rates to the next level.

After scoping the target audience and conducting keyword forecasting, we ran two paid media campaigns across two channels: Google Ads and LinkedIn.

 

The LinkedIn campaign focused on increasing corporate booking enquiries for their meeting rooms within their premium pubs. This campaign has two advertising formats: Sponsored Content and InMails. InMails were used to to directly approach potential customers—including executive assistants, office managers & event planners—to offer a more personalised experience.

 

Meanwhile the Google Ads campaign focused on two of their most iconic pubs: Smiths of Smithfield, City of London and The Dog and Fox, Wimbledon. The focus of the Google Ads campaigns was to highlight some of the best features of these stunning locations. For Smiths, we promoted their free-flowing bottomless brunches and rooftop drinks with sweeping city views. At The Dog and Fox, we encouraged wedding enquiries for their versatile space, private bar and bespoke packages.