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Zizzi's restaurant marketing agency

Case study: Data-driven boosts for the best customer experience

[ Client ] Zizzi
[ Platform ] WordPress
[ Tech ] Bookatable
[ Service ] Hospitality


Throughout our 5 year-strong partnership with Zizzi as their restaurant marketing agency, we’ve worked together to make the customer experience the best it can be. With a continuous and unwavering focus on analysis, optimisation and conversion, we’ve been able to drive on-going results to better inform next steps for the website.

Our approach

  • We created a bespoke Bookatable integration and menu development driven by UX learnings.
  • We continuously focused on analysis, optimisation and conversion to drive ongoing results.


  • Zizzi enjoyed a 50% increase in its target SEO KPIs.
  • New users went up by 22%
  • Goal conversion rate grew by 53% in the space of a year.
  • Propeller is proud to say that our projects with Zizzi form an important part of our on-going partnership with the Azzurri Group.

By Propeller: The specialists in food and drink

Work with our team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.

We are a restaurant marketing agency with over 20 years of experience. We can deliver:

Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, we collaborate to put your products in the best possible light with an exceptional customer experience at its core.