What is digital analytics and how can it help your brand?

Raw data can be complex and overwhelming, leaving you not knowing where to start. That’s where we come in. We’re a digital analytics agency, focusing on uncovering the insights that will generate results for your brand. With our digital analytics services you’ll unlock the power of your data, translating it into actionable insights that drive smarter decisions. Optimise performance, maximise revenue, and personalise digital experiences – all with our analytics solutions.

A resort hotel is shown from above, nestled in extensive grounds. The main Resort Hotel boasts of over 2,000 acres of stunning grounds, trails and woodland walks just waiting to be explored! Discover your own adventure walking through the Welsh woods, observe the local wildlife or enjoy a picnic with beautiful views. A woman photographs a castle.A maroon pub, the "Duchess of Kent," displays hanging flower baskets. Patrons sit at outdoor picnic tables under white umbrellas. The pub is located on a city street, partially obscured by overhanging tree branches.A February menu advertises a set menu featuring seasonal UK produce, including beef and mussels. It's displayed digitally, likely on a restaurant's website or app, and shows a blurred image of people dining. 2 courses £18 | 3 courses £22. Available Monday - Friday (3rd - 28th February). Open Today 17am - 11pm dogandfox@youngs.co.uk
A clubhouse sits atop a verdant hill overlooking a tranquil pond. The building is nestled amongst trees under a clear blue sky. A logo reads: "THE CELTIC COLLECTION".A storefront, displaying "200° Coffee" and "Barista School," is shown with a cyclist passing by. The shop is modern with large windows; the text “OUR COFFEE SHOPS” overlays the image. Free delivery is offered on orders over £30.

What’s included in our digital analytics services?

From a clear picture of your users’ behaviour, data visualisation and custom dashboards – we help you make sense of your data which in turn enables you to make data-driven decisions that have a real impact on the bottom line.

How do we go beyond basic web analytics?

Basic traffic reports only tell part of the story. We delve deeper into your website’s analytics to uncover the hidden gems of user behaviour. We analyse key metrics that paint a vivid picture of how visitors interact with your site including time spent on page, scroll depth, sources of traffic and conversion rates at various touch-points.

What can user behaviour mapping reveal about your visitors?

With User Behaviour Mapping you’ll be able to see exactly how visitors navigate your website, click by click, scroll by scroll. We utilise advanced tracking tools to visualise user journeys, creating a heat-map that reveals visitor behaviour patterns in great detail. This visual insight helps you identify friction points and optimise the user experience for better conversions.

How can data visualisation turn insights into action?

We transform complex data sets into clear, compelling visuals like charts, graphs, and dashboards. We help you make sense of the data in a way that is easy to understand, digest and ultimately allows you to make decisions with. Identify trends, patterns, and outliers with ease.

How do we help you get more from Google Analytics?

Google Analytics is a powerful tool, but unlocking its full potential requires expertise. Our team are Google Analytics certified, confident in navigating the platform and using it to your advantage. We leverage GA to help you track, measure, and optimise your online performance.

Our approach to digital analytics

  1. Analytics set up review

    We conduct a comprehensive review of your current analytics set up, making sure everything is set up the way it’s supposed to be and everything that needs to be tracked is being tracked.

  2. Bespoke dashboards

    We create custom dashboards that show your key metrics and KPIs in a clear, visual format. This allows you to monitor performance at a glance, identify trends quickly and make data-driven decisions.

  3. On-going optimisation

    We help you with ongoing optimisation, ensuring your analytics setup remains effective and delivers the insights you need to stay ahead of the curve.

Hear it from our clients

They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.

Stephen Nason, Senior Marketing and Communications Manager, Boy Smells

Stephen Nason, Senior Marketing and Communications Manager

Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.

Christie Valone, Digital Marketing Manager, Celtic Collection

Christie Valone, Digital Marketing Manager

The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.

Jenny Alcock, Head of Digital, Young's

Jenny Alcock, Head of Digital

They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.

Rosie Akenhead, Head of Marketing, Hall & Woodhouse

Rosie Akenhead, Head of Marketing

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And see how we'd drive results for you

Frequently Asked Questions

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