Digital Analytics Agency
Raw data can be complex and overwhelming, leaving you not knowing where to start. That’s where we come in. We’re an AI-powered digital analytics agency, and our Google Analytics certified team turns your data into dashboards and decisions that drive real revenue growth. Optimise performance, maximise revenue, and personalise digital experiences with a measurement setup built to last.
Our Google Analytics & GA4 Services
GA4 Setup & Migration
We configure GA4 properties, events and conversions from scratch, or migrate you cleanly from Universal Analytics, so you’re never left with broken historical data or gaps in your reporting.
Google Tag Manager (GTM) Implementation
We set up and manage Google Tag Manager to handle all your tracking tags in one place, so you can add or update tracking without touching your website’s code.
Looker Studio / Custom Dashboards
We build bespoke dashboards in Looker Studio, pulling your data into one clear, shareable view, so you can see exactly how your marketing is performing without digging through raw reports.
Conversion & Goal Tracking
We set up and refine conversion tracking so every meaningful action, from bookings to form submissions, is captured accurately, giving you a clear picture of what’s actually driving results.
What’s included in our digital analytics services?
From a clear picture of your users’ behaviour, data visualisation and custom dashboards, we help you make sense of your data, which in turn enables you to make data-driven decisions that have a real impact on the bottom line.
How do we go beyond basic web analytics?
Basic traffic reports only tell part of the story. AI agents will delve deeper into your website’s analytics to uncover the hidden gems of user behaviour. We analyse key metrics that paint a vivid picture of how visitors interact with your site, including time spent on page, scroll depth, sources of traffic and conversion rates at various touchpoints. We also track metrics like engaged session rate and scroll depth by device, so you can see exactly how behaviour differs between mobile and desktop visitors.
What can user behaviour mapping reveal about your visitors?
With User Behaviour Mapping you’ll be able to see exactly how visitors navigate your website, click by click, scroll by scroll. We utilise advanced tracking tools to visualise user journeys, creating a heat map that reveals visitor behaviour patterns in great detail. This visual insight helps you identify friction points and optimise the user experience for better conversions. We use tools like Hotjar and Microsoft Clarity to build these heatmaps and session recordings, giving you a genuinely visual picture of user behaviour rather than just numbers on a dashboard.
How can data visualisation turn insights into action?
We transform complex data sets into clear, compelling visuals like charts, graphs, and dashboards. We help you make sense of the data in a way that is easy to understand, digest and ultimately allows you to make decisions with. Identify trends, patterns, and outliers with ease. We build these dashboards in Looker Studio, giving you a live, shareable view of your performance rather than static reports that go out of date.
How do we help you get more from Google Analytics?
Google Analytics is a powerful tool, but unlocking its full potential requires expertise. Our team are Google Analytics certified, confident in navigating the platform and using it to your advantage. We leverage GA to help you track, measure, and optimise your online performance. We’ve migrated dozens of clients from Universal Analytics to GA4, so you can trust your setup is configured correctly and your historical data isn’t lost in the process.
Our approach to digital analytics
Analytics set up review
AI intelligence conducts a comprehensive review of your current analytics set up, checking your GA4 configuration and Google Tag Manager implementation to make sure everything that needs to be tracked is being tracked correctly.
Bespoke dashboards
We create custom dashboards in Looker Studio that show your key metrics and KPIs in a clear, visual format. This allows you to monitor performance at a glance, identify trends quickly and make data-driven decisions.
On-going optimisation
We help you with ongoing optimisation, refining your conversion and goal tracking over time to make sure your analytics setup remains effective and keeps delivering the insights you need to stay ahead of the curve.
Frequently Asked Questions
From setting up your analytics account, tracking your users’ journeys to transforming raw data into actionable insights, our analytics services can help you on your path to digital growth.
Google Analytics, Looker Studio and Hotjar are tools we use for our analytics solutions.
Absolutely! Our expert team can help you set up any tracking you wish.
With a clear picture of your data, we can see exactly what is performing and what isn’t. We can use this information to concentrate on efforts that will generate the most return on investment, and therefore greatly improve your marketing campaigns.
We track a combination of quantitative metrics, business outcomes, and qualitative feedback to measure the success of analytics implementation. However, ultimately we look at our ultimate goal which is if we’re now able to use data to make informed decisions that drive revenue or positive outcomes for our clients.
Yes, we configure GA4 properties, events and conversions from scratch, or migrate you cleanly from Universal Analytics, so you’re never left with broken historical data or gaps in your reporting.
Web analytics focuses on how visitors behave on your website, things like page views, scroll depth and session data, while marketing analytics looks more broadly at how your campaigns across different channels are performing and driving results. We bring both together, connecting your website data with your wider marketing activity so you get one clear picture of what’s actually working.
Hear it from our clients
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Senior Marketing and Communications Manager, Boy Smells
From design to booking flow, every detail feels considered and on-brand. Most importantly the results have been exceptional, with significant uplifts in engagement and conversions. Throughout the process, Propeller have been an outstanding partner; collaborative, strategic, and genuinely invested in our success.
Rory Graham, Marketing & Brand Director, Incipio Group, Incipio
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
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