Content creation
We help brands create content that connects with their audience, builds their community and drives action. The balance between creativity and working with platform algorithms is as much an art, as it is a science.
Propeller creates content that answers the questions that your target consumers are asking, driving your brand’s discoverability. We take a data-led approach to content creation, analysing keywords, hashtags and trends to ensure the content we create has the best chance of achieving reach and engagement.
Social Content
We help brands create a social-first content approach. The biggest challenge for brands is how to tell their brand’s story on social media in a way that drives action and revenue. We work with our clients to create thumb-stopping content that works with the algorithm, to achieve selected KPIs.
Our Social experts work with brands of all sizes to create best-in-class social media strategy, led by data and creative content.
User Generated Content (UGC)
User generated content is a key tactic for building authenticity and trust amongst consumers, around your product or service. If we look at the principles of Behavioural Science, we understand that people are more likely to trust a recommendation from a peer, than a traditional form of advertising.
Propeller helps brands activate their audience to produce UGC, that can be shared across their social platforms. We achieve this by creating strategic approaches and working with multiple areas of the business, such as in-store teams to incentivise. We also work with selected Creators to create UGC style content for ad placements across Search and Social.
Video Content
Video is a high performing format across multiple channels, including your website. Video should be a priority within your asset suites as it can drive click through and conversion. Short and long form video is a great format for storytelling, building desire and showcasing products or services in a human-centric way. Our team works with brands to storyboard, script-write, produce and edit video content.
Copywriting
Generative AI can only get you so far. We believe in human-first copywriting to create that authenticity, connection and build real trust between brands and consumers. We help brands create copy that expresses their tone of voice and personality in a brand safe way, across their digital channels. We ensure that content is optimised for the channel it is intended for, threading through SEO or social tactics to boost performance.
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