Headless eCommerce
With our expert guidance and technical expertise, we help you integrate a unified digital solution that keeps your eCommerce store fresh, seamless and easy to maintain—ensuring an optimal shopping experience for your customers.
What is Headless eCommerce?
Headless architecture involves decoupling the front and back end of an application. In the context of eCommerce, headless architecture refers to a system where the front end, or the “head”, is separated from the back-end system, “the body”.
The back-end of an online shop handles processes that are not visible to your customers, including:
- Orders
- Inventory
- Pricing
- Customer profiles.
What does that mean?
This allows businesses to use different front-end technologies and modify their front end independently of the shop’s back end.
This is particularly helpful when designing experiences for different channels, such as mobile apps or a website. In other words, you have one back end, and you can link it to multiple front ends. This makes it possible for a business to have a website, an app, and a point-of-sale terminal, all connected by, and using the same back-end system.
Our Headless eCommerce offering
Single solutions
By simplifying your CMS with a single integration, your data becomes easier to manage and restructure. By working with us to build a headless CMS website through WordPress, the end user benefits from better navigation, better performance, and faster load times
Dedicated eCommerce SEO
Understanding how you can reach customers makes eCommerce SEO a vital part of a digital strategy. Our dedicated SEO teams will work to make your eCommerce store more visible and rank better with clear & optimised content and backlinks from the relevant websites that help customers find what they need from you quickly.
Exceptional tech partners
We’re proud to work with a range of CMS platforms with superior and best-in-class technology that helps keep things simple for our clients. From creative custom sites on WordPress to expanding into Shopify Plus for eCommerce, our specialist teams can guide you with expert data analysis and testing to ensure your website is always performing to its potential.
Benefits of a Headless CMS
Faster editing
Content rendering is not necessary for headless, so enjoy rolling out content at a faster pace.
Multichannel content management
Use your headless CMS to manage content for apps and website. Content isn’t tied to a single channel.
Easier scalability
Manage content from a single source, change developer tools whenever and have complete control over how and where your content appears.
Developer flexibility
Move from one framework to another without impacting the CMS, developers have more freedom to change front-end tooling.
Enhanced security
Headless content is separate from the presentation layer, meaning its a smaller area available for attack.
Do I need Headless for my eCommerce brand?
If you want a CMS that is flexible, scalable and customisable, then a headless eCommerce CMS platform could be the best option for your company. In separating the front and back ends through headless, companies can achieve faster delivery times and iterate with increased efficiency.
Stay ahead of competitors with Headless eCommerce
Success in eCommerce is dependent on your company’s ability to adapt to market changes. Identifying and responding to new opportunities and threats will make or break your growth. Headless architecture helps companies stay ahead of the curve as it enables developers to deploy new features and products quickly.
Hear it from our clients
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Senior Marketing and Communications Manager, Boy Smells
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
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