Link Building

Relevant and high-quality hyperlinks grow your search engine rankings and increase your customers’ perception and awareness of your brand.

What is Link Building?

Link building is the process of building hyperlinks from other websites back to your own. The quality of links to your website is a key contributing factor for ranking highly on search engine results pages (commonly referred to as SERPs) because it indicates that your site is a quality resource. Search engines can scan the amount of high-quality inbound links to a webpage; and the higher quality links a webpage has, the better chance it will get to rank higher.

What is Link Building?

Why Do I Need It?

It’s possible to acquire backlinks naturally over time. However, a proactive approach to building links helps your company gain or maintain a competitive edge in search. Link building will improve your website’s SEO, which in turn will improve you sales and revenue opportunities. Ultimately making your website more visible on search engine results pages, standing out as an authoritative brand due to the increased visibility and exposure of your site.

Why Do I Need It?

Our Link Building Process

  1. Scope

    Join us in a workshop to set your goals

  2. Strategise

    We build a clear pathway to success

  3. Outreach

    From prospecting to messaging, we excel

  4. Follow-up

    We will respond and negotiate on behalf of your brand

  5. Link Monitoring

    Propeller runs link checks and corrections in the background

  6. Reporting

    Understand our progress with monthly updates

Benefits of Link Building

Link building is a cornerstone of successful SEO strategy. It involves acquiring high-quality backlinks to your website from other reputable online sources. While the process can be complex, the rewards are substantial. Let’s explore three key benefits of link building:

Search engines like Google consider backlinks as a significant ranking factor. When other websites link to yours, it’s essentially a vote of confidence, signaling to search engines that your content is valuable and relevant. A robust backlink profile can significantly boost your website’s visibility in search engine results pages (SERPs), driving organic traffic and increasing your chances of reaching a wider audience.   

What Impacts a Backlinks Value? 

Authority

A backlink’s value is significantly influenced by the authority of the linking website. Websites with high domain authority (DA) are seen as more trustworthy and influential by search engines. Backlinks from these sites carry more weight and can significantly boost your own website’s authority. Factors like age, popularity, and overall link profile contribute to a website’s authority.

Relevance

Relevance is another crucial factor in determining a backlink’s value. Links from websites that are thematically related to your business or industry are more beneficial. For example, a link from a renowned tech blog to your tech startup would be more valuable than a link from a fashion website. Relevant backlinks signal to search engines that your website is a reliable source of information on a specific topic.

Link Placement

The placement of a link on a page can impact its value. Links placed within the main content of a page are generally considered more valuable than those in sidebars, footers, or navigation menus. This is because content-based links are seen as more organic and relevant to the page’s topic. Additionally, the position of a link within the content can also influence its weight.

Anchor Text

Anchor text is the clickable text that contains a link. It provides search engines with valuable information about the linked page. Using relevant and descriptive anchor text can help improve your website’s rankings for targeted keywords. However, over-optimization of anchor text can be penalized by search engines, so it’s essential to maintain a natural and diverse anchor text profile.

By understanding these factors, you can effectively evaluate the quality of backlinks and focus your link building efforts on acquiring high-value links that contribute to your website’s overall SEO success.

 

Propeller’s Recommended Link Building Strategy 

Email Outreach: Be bold, directly email companies that would find your website content useful and recommend pages.

Become a Source: Create press releases for news outlets to announce any launches or important changes in your company.

Create Linkable Assets: Create high-quality content on your site that others can refer to in their own blog posts. 

Find Unlinked Brand Mentions: Crawl through Google and find sites that mention you but haven’t linked to your site. 

Guest Posting: Write articles for other websites that link back to your company, this proves your expertise and authority.

Don’t just take our word for it…

The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.

Jenny Alcock
Jenny Alcock

They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.

Rosie Akenhead
Rosie Akenhead

They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.

Stephen Nason
Stephen Nason

Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.

Christie Valone
Christie Valone

Caught your attention?

Let's see how we can partner to drive results for your business.

Link Building FAQ’s