Local SEO Agency London
If your business relies on a physical location then local SEO should play a key role in your digital marketing strategy. Local SEO services describe the process of optimising your website and online presence with the objective of improving local traffic, visibility and brand awareness. Common local SEO services can include: optimising your Google My Business Profile, finding local keywords relevant to your business and creating locally relevant content.
As a local SEO agency based in London, we’ve helped businesses across the capital improve their visibility in local search and Google Maps results. Whether you operate from a single site or across multiple locations, we tailor our approach to how your customers actually search for you nearby.
Why choose us for Local SEO
We have over 24 years of expertise in digital and have worked across a number of business to elevate their digital presence and provide local SEO strategies that deliver on return on investment. We are confident in providing local SEO strategies that give your business a competitive advantage. We understand the importance of search and will continue optimising your website until you reach your goals and beyond.
Local SEO services
Understanding who your competition is and what strategies they have deployed is a great way to start building ideas. Our SEO experts can conduct thorough competitor research to learn what keywords they are using, as it is highly likely these keywords will be relevant to your business as well.
Understanding who your competition is and what strategies they have deployed is a great way to start building ideas. Our SEO experts can conduct thorough competitor research to learn what keywords they are using, as it is highly likely these keywords will be relevant to your business as well.
Why local SEO?
Appearing at the top of local search results will increase your company’s visibility and ultimately attract more customers to your business. Local SEO is a key player in generating customers as it enables you to target people who are searching for businesses like yours in their local area.
Local keyword research will tell you exactly what your target customers are looking for. Optimising your pages for the right local keywords can increase your website’s organic visibility on relevant search engine results pages.
Helping London businesses grow their local visibility, wherever they're based
Areas We Cover
We work with businesses across London, helping them improve their visibility in local search wherever their customers are searching from. Our local SEO expertise covers boroughs across the capital, and while our roots are in London, our work isn’t limited to the city. We support businesses across the UK who want to improve their visibility in local search, wherever they’re based.
Local SEO Frequently Asked Questions
Local SEO is the best way to bring your website in front of potential customers or clients in your area.
Here are some facts to consider…
Aside from Google’s usual ranking factors, its local search algorithms use three main factors to help users find the best match…
Relevance
Google analyses how closely a Google My Business profile result is to the words searched for by a user in their query.
Distance
This is an area that can’t be controlled: depending on how far a user is from a business when they search for ‘restaurant near me’, will impact where your business will rank in this query.
Prominence
Prominence refers to how important Google considers a business is to potential customers.
NAP is an acronym for Name, Address and Phone number. These three simple bits of information can have a great impact on your local SEO strategy. To NAP effective, businesses must display this information prominently on their website. Adding this information to your footer will ensure it appears on every page across your website.
Consistency is important, it helps crawlers and bots to connect your Google My Business profile, website and other local citations.
Local Citations and Backlinks
Citations and backlinks will directly benefit your SEO. Local citation building directly enhances a company’s trustworthiness for search engines. It also improves final search rankings and overall online visibility. Having your business listed on trusted websites and online directories proves to Google that they can trust your business, improving your visibility and local rankings, which in turn will lead to more traffic and sales.
Backlinks are sometimes referred to as inbound links or incoming links. Receiving backlinks is an essential part of SEO as it allows search bots to crawl your company’s website and rank it correctly on its content.
The higher your average rating, and the more people that have reviewed your business, the better your business will perform. Online reviews are crucial for successful local SEO. Google recognises online reviews and factors them into its ranking algorithm.
Hear from our clients
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Senior Marketing and Communications Manager, Boy Smells
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
