Local SEO

 Local SEO Service: Boost Your Visibility

What Is Local SEO?

If your business relies on a physical location then local SEO should play a key role in your digital marketing strategy.

Local SEO services describe the process of optimising your website and online presence with the objective of improving

local traffic, visibility and brand awareness.

Common local SEO services can include:

  • Optimising your Google My Business Profile
  • Finding local keywords relevant to your business
  • Creating locally relevant content

Why is local SEO relevant to my business?

Local SEO is the best way to bring your website in front of potential customers or clients in your area. 


Here are some facts to consider…


  • Over 75% of consumers in the US, France, Germany and the UK use Google when searching for business information. 
  • More than a billion people use Google Maps each month.
  • Businesses without a listed address on Google Maps have a 24% lower click-through rate.
Why is local SEO relevant to my business?

How Local SEO Drives Targeted Traffic

Aside from Google’s usual ranking factors, its local search algorithms use three main factors to help users find the best match…



Google analyses how closely a Google My Business profile result is to the words searched for by a user in their query.



This is an area that can’t be controlled: depending on how far a user is from a business when they search for ‘restaurant near me’, will impact where your business will rank in this query.



Prominence refers to how important Google considers a business is to potential customers.

How Local SEO Drives Targeted Traffic

Key Factors Influencing Local SEO Rankings

Local keyword research

Sourcing keywords that people use when searching for local products and services will boost your company’s position. Ranking for these keywords will drive highly targeted local traffic to your company’s website and send more customers your way. 

Here are a few ways to find the best keywords for your business…

NAP Consistency Across Directories

NAP is an acronym for Name, Address and Phone number. These three simple bits of information can have a great impact on your local SEO strategy. To NAP effective, businesses must display this information prominently on their website. Adding this information to your footer will ensure it appears on every page across your website. 

Consistency is important, it helps crawlers and bots to connect your Google My Business profile, website and other local citations. 


Local Citations and Backlinks

Citations and backlinks will directly benefit your SEO. Local citation building directly enhances a company’s trustworthiness for search engines. It also improves final search rankings and overall online visibility. Having your business listed on trusted websites and online directories proves to Google that they can trust your business, improving your visibility and local rankings, which in turn will lead to more traffic and sales. 

Backlinks are sometimes referred to as inbound links or incoming links. Receiving backlinks is an essential part of SEO as it allows search bots to crawl your company’s website and rank it correctly on its content. 

NAP Consistency Across Directories

Online Reviews and Reputation Management

The higher your average rating, and the more people that have reviewed your business, the better your business will perform. Online reviews are crucial for successful local SEO. Google recognises online reviews and factors them into its ranking algorithm.


Mobile-Friendliness and Responsive Design

Mobile-friendly content is essential for local SEO strategy. Ensuring that your website is mobile-friendly, you increase your chances of ranking highly in local search results. Local searches are predominantly done on mobile devices. Therefore, it’s a necessity that your website is optimised for people searching for nearby vendors on their mobile devices.


Location-Based Content Strategy

By implementing a location-based content strategy, businesses can enhance their relevance, improve engagement, and build stronger connections with their target audience in different geographic areas. 

Creating content that reflects local culture, language, events and trends of a specific location is more relevant and meaningful to people based on where they are located. This could include featuring local landmarks, referencing regional events or even using colloquial language that resonates with the target audience.

Online Reviews and Reputation Management

Social Media Engagement and Local Signals

Social signals refer to a website’s collective shares, likes and overall social media visibility as perceived by search engines. Social media activity contributes to a page’s organic search ranking and is seen as another form of citation, similar to backlinks.


Schema Markup for Local Businesses

Schema markup gives search engines a stronger understanding of your site. Including relevant information like addresses, reviews, social media and departments in your schema that may not exist on your on-page content will tell bots and crawlers you are a respected and authoritative company within your industry without cramming all of this information on your page. 


Website Loading Speed and Performance

Not only does a fast loading speed improve user experience, but it also reduces bounce rate and local pack rankings. Google’s local pack, which appears in search results for local queries, is known to prioritise websites with fast loading speeds and high performance.

Social Media Engagement and Local Signals

Enhancing Lead Generation Through Local SEO Strategies

Appearing at the top of local search results will increase your company’s visibility and ultimately attract more qualified leads to your business. Local SEO is a key player in lead generation as it enables companies to target potential customers who are searching for businesses like yours in their local area. This means that leads generated through local SEO are more likely to convert into paying customers.


Targeting Local Keywords for Higher Visibility

Local keyword research will tell you exactly what your target customers are looking for. Optimising your pages for the right local keywords can increase your website’s organic visibility on relevant search engine results pages.

Enhancing Lead Generation Through Local SEO Strategies

Why we are the best local SEO agency in London

After over 20 years in digital, we are confident in providing local SEO strategies that give your business a competitive

advantage. We understand the importance of search and will continue optimising your website until you reach your

goals and beyond.

Our work

Creating a Premium Brand Experience

Cotswolds Distillery came to Propeller looking for a sophisticated website which drove brand awareness and provided a streamlined online experience for their fast-growing customer base.

Staying Inn with Hall & Woodhouse

With a plan to accentuate amazing locations and nearby attractions as part of the package, Hall & Woodhouse came to Propeller to develop their venue offerings online.

Building on standout student experiences

Collegiate needed a website to properly showcase their standout living spaces and with extensive multilingual capabilities. Propeller delivered this with a focus on creating a multilingual and SEO-optimised website.

Get a Free Local SEO Audit

We offer free local SEO services for small businesses and large companies. Our SEO experts are ready to

delve into your website’s performance when you are, just let us know. Contact us today to discuss your local SEO strategy.


Don’t just take our word for it…

The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.

Jenny Alcock
Jenny Alcock

They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.

Rosie Akenhead
Rosie Akenhead

They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.

Stephen Nason
Stephen Nason

Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.

Christie Valone
Christie Valone

Caught your attention?

Let's see how we can partner to drive results for your business.