Propeller Communications STRATEGY & SUPPORT


With every new brief we carefully plan out the scope of each project, questioning and challenging to ensure that we have the correct customer focused strategy in place.

Our London based Digital Strategists and Account Managers are here to make the difference.

We offer a range of solutions and will recommend a tailored approach for every brand. We partner with everyone from small independents to international brands and multinational corporations, delivering scalable digital marketing plans.

Our bright and savvy digital strategists and account managers provide clear and tailored advice on what works online and how best to optimise sales and bookings for every brand that we work with.


Our philosophy is that if you're standing still, you're moving backwards.

To really make a website work, a clever and clear strategy is necessary. Our most successful clients are those with whom we have built close relationships with and we work hard to bring them the best ideas that keep them moving forward.

  • - Regular meetings on a monthly or quarterly basis
  • - Site audits
  • - Upgrade recommendations
  • - Free APP usage suggestions
  • - eMarketing advice
  • - Content specific advice
  • - Digital Analysis of Competitors


We are here to bring our clients promotional strategy to the forefront of all digital communications. Every month we run a promotional campaign with Young & Co's, to engage and incentivise their customers.


Ensuring a reliable technical support service is in place for any website and CMS is an essential deliverable to ensure a website can maximise its performance and keep maintenance time as efficient as possible. Our aim is for all technical facets to be taken care of so we can focus on working with brands on the 'bigger picture'.

The digital world is constantly changing; our clients need to feel that if they have a question, it can be answered quickly and accurately by our knowledgeable team who care.

Our technical support programmes include:

  • - Site troubleshooting
  • - CMS user guides and training
  • - Cross browser compatibility upgrades
  • - Device compatibility
  • - Regular performance enhancement audits
  • - Security maintenance


Monreal use PropShop to sell and showcase their cutting-edge collections. We provide full support for new-season launches and promotional campaigns.

Analytics & Reporting

For us, statistics are key to making any decision online. Reporting needs to be accurate, relevant and tailored to individual needs. We have a range of reporting modules we use to offer insights into the performance of individual websites and the behavioural KPIs of each customer base.

Gaining this kind of an understanding enables our clients to be proactive in catering to their customers and expand their business to new demographics and territories. We provide analysis on:

  • - Traffic Flow
  • - Global Demographic insights
  • - Visitor acquisition and SEO performance
  • - Exit areas and lower performing content
  • - eCommerce Product performance
  • - eCommerce conversions and timings
  • - Booking console data


We worked with Zizzi to A/B test their booking integration, providing insight around how customers are behaving on the site. From this, we developed a successful strategy to significantly increase the conversion rate.

Cloud Hosting

We have partnered with AWS (Amazon Web Services) to host all of our websites. Managing their own global infrastructure operating in 38 Availability Zones within 14 geographic Regions around the world, they can guarantee 100% business uptime and supply 24/7 UK monitoring and support.

Our cloud solution delivers all of the benefits of cloud computing, including self-service, scalability,redundancy, and elasticity, but with the additional comfort that a completely bespoke and dedicated solution brings. We can quickly react to your needs, growing with your business and handling any unexpected demands.

PCI DSS Compliance

Security of your website and data is paramount to Propeller and we take your responsibility of PCI DSS compliancy very seriously. All our eCommerce sites are scanned quarterly by McAfee Secure, an industry leader in virus scanning and website security.



Roland Mouret release seasonal sales on the website. The traffic and purchasing activity during this time requires our robust hosting solution.


Our eMarketing system enables our clients to create beautiful mailers with ease in minutes! Our clients can create emails with flexible layouts and colours that stand out from the crowd! There is also the option to create now - and schedule to send out later.

With our platform our clients are encouraged to target conversions, and track customer behaviour by using the in depth reporting tools of our platform.

Read more about our eMarketing platform


We work with the Young & Co.'s team including the pub managers to create a send out engaging and relevant content to their customers.

Social Media

Social media strategy should be carried across all digital platforms, providing different touch points for customers.

Having a quality social media presence online is about much more than just adding a stream to a homepage. The aim is to build brand affinity and engage a customer base through earned media in a seamless & impactful experience. Brand affinity = Commercial Success.

From a labour cost & time perspective it's also key to make sure all content can be dispersed efficiently and with optimal quality. Taking advantage of a two way conversation requires maintaining control over what appears where.

Our deliverables include:

  • - Stream integration with all major social platforms including Facebook, Twitter, Instagram, Linkedin, Youtube, Vimeo and Pinterest.
  • - CMS Social Dashboard available for efficient pushes of data.
  • - Hashtag pull using our bespoke system to allow you to filter and approve trending content, then publish through various channels.


Social media strategy should be carried across all digital platforms, providing different touch points for customers. Estella Bartlett's bespoke Instagram feed allows their social content to be integrated into their site.