Designing a luxury retail experience for Alessandra Rich

Propeller was thrilled to collaborate with renowned London fashion designer Alessandra Rich on the design and development of her eponymous web-store. This project presented a unique challenge: creating a seamless online experience that catered to both B2B and B2C customers. To achieve this, Propeller implemented a dual-functionality platform. Wholesale clients were provided with a dedicated login area featuring wholesale pricing, line sheets, and bulk ordering capabilities. Meanwhile, individual shoppers enjoyed a luxurious and intuitive browsing experience reflective of the Alessandra Rich brand.

 

The design incorporated elegant typography, a soft color palette, and high-quality photography to showcase the exquisite details of each garment. The result is a sophisticated and user-friendly online store that elevates the Alessandra Rich brand and drives sales across both customer segments.

To showcase Alessandra Rich’s couture to its full potential, we created a digital experience that combined stunning visuals with intuitive functionality. Our team produced a series of cinematically shot videos that captured the elegance and sophistication of the collection, featuring models in aspirational settings.

 

The online lookbook offered a seamless browsing experience with high-resolution imagery, 360-degree views, and zoom functionality, allowing both B2B and B2C clients to explore the intricate details of each garment. This immersive online experience successfully translated the luxury and artistry of the Alessandra Rich brand into the digital realm, resulting in increased engagement and sales.