Building a Global Digital Platform for Lío

Lío is a global brand redefining the world of theatrical dining. Founded in Ibiza in 2011, they combine Mediterranean inspired cuisine with world class performers from dance, theatre, acrobatics and cabaret to create a fully immersive, high energy dining and nightlife experience. Each two hour show seamlessly evolves into DJ club nights, making Lío a destination venue for the entire evening.

They are now operating across Ibiza, London, Mykonos and Mallorca with further global expansion underway Lío has become one of the most recognisable and influential names in the fast growing “show dining” category. The launch of Lío Worldwide marked a new phase of international growth, bringing all venues under one global brand platform.

As Lío continued its expansion across Europe’s most iconic nightlife destinations, its digital presence hadn’t kept pace with the evolution of the brand. Each venue operated on its own standalone website, creating a fragmented experience that made it difficult for users to understand the full Lío concept or the scale of the group behind it.

Instead of feeling like one global brand, the digital experience felt disconnected. Guests visiting the Ibiza, Mykonos or London sites had little sense of the wider Lío world, its signature blend of fine dining, performance and nightlife — and moving between locations lacked cohesion.

At the same time, Lío was introducing a refined visual identity, with new colours, imagery and a more sophisticated creative direction that needed to be reflected online.

The challenge was to bring everything together into a single global platform: a digital home that could capture the energy and theatricality of the Lío experience, showcase each destination, and allow guests to seamlessly explore and book venues across the portfolio. This also required consolidating four domains into one unified site while preserving existing SEO visibility and supporting both English and Spanish audiences.

The design approach was led by Lío’s bold, theatrical personality. Using cinematic imagery, immersive video and striking typography, we created an experience that captures the energy of a night at Lío, bringing the spectacle, performance and atmosphere of each venue to life online.

Behind the design, we built a flexible headless WordPress platform capable of supporting Lío’s growing international footprint. The new architecture allows multiple locations to live within one cohesive ecosystem, with clear pathways from the global brand into each destination and a seamless English and Spanish language experience.

A key part of the project was consolidating four separate websites into one global domain. Propeller led the full SEO migration strategy, carefully managing redirects, content structure and metadata to protect existing search visibility while strengthening the brand’s long-term organic presence.

The result is a digital experience that mirrors the Lío brand itself, immersive, theatrical and global, while giving guests an intuitive way to explore locations, discover performers through features like “Meet the Stars,” and move seamlessly from inspiration to booking.