Bringing the Magic of Lio Online
Client
Lio Group
Platform
Wordpress
Services
Web Build, Digital Strategy
955,398
total users since site launch
1.4M
total sessions since site launch
The Opportunity
Lio Group known for its high-energy cabaret shows needed a digital presence as thrilling as its live performances. With five iconic venues, the brand wanted to consolidate all locations into a single, centralised website that could bring the in-person experience to life online. To achieve this, Lio Group partnered with Propeller.
The Discovery
To deliver a site that truly captured Lio’s essence, Propeller conducted an in-depth discovery phase. This collaborative process involved identifying key user journeys, defining technical requirements, and mapping out how to translate the rich, immersive Lio experience into a digital environment. The goal? Create a platform that didn’t just inform — but entertained.
The Solution
Propeller designed a bold new website that is both visually captivating and technically powerful. Built on a headless WordPress architecture, the site offers maximum flexibility, lightning-fast performance, and scalability across all five Lio venues. The user experience is carefully curated to reflect the glamour and excitement of a night at Lio—from seamless booking flows to immersive design and rich media content.
