The Opportunity

Boosting awarenesswith paid media

The Opportunity

Whatever the special occasion, Young’s boast plenty of pubs with function rooms – perfect for parties of any kind. From engagement parties to out-of-office meetings, there is space for everyone.

With a huge selection of beautiful private rooms to hire in prime London locations, Young’s were keen to boost awareness of their spaces, and fulfil their potential over the summer months. Propeller knew paid media would provide the best opportunity for expanding their reach and drive their booking enquiries.

Propeller developed a two-fold strategy to propel Young’s conversion rates to the next level.

ServicePaid Media
****A two-fold****

A two-fold

After scoping the target audience and conducting keyword forecasting, we ran two paid media campaigns across two channels: Google Ads and LinkedIn. 

The LinkedIn campaign is focussed on increasing corporate booking enquiries for their meeting rooms within their premium pubs.  This campaign has 2 advertising formats:

Sponsored content: video ads targeting a specific audience which appear in the users’ newsfeed.

InMails to directly approach potential customers and offer a more personalised experience, including executive assistants, office managers & event planners.

****Stunning locations****
****at your fingertips****

Stunning locations
at your fingertips

Meanwhile the Google Ads campaign focussed on 2 of their most iconic pubs:

Smiths of Smithfield, City of London

The Dog and Fox, Wimbledon

The focus for the Google Ads campaigns was to highlight some of the best features of these stunning locations. For Smiths, we promoted their free-flowing bottomless brunches and rooftop drinks with sweeping city views. At The Dog and Fox, we encouraged wedding enquiries for their versatile space, private bar and bespoke packages.

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The Results


conversions on Google


conversion rate


of the target audience were reached by LinkedIn

Find out more

Chat to us about our approach and find out how we may be able to help you.