How AI is reshaping search, why your digital budget is going to the wrong places
Gravity Ai is built by Propeller – 25 years of digital strategy for hospitality, food & drink, and premium lifestyle brands
A free, 40-minute live session. How AI is reshaping search, why your digital budget is going to the wrong places, and what to do about it this week.
AI Search Readiness Scorecard – Benchmark your visibility across AI search surfaces. Know where you stand.
Digital Spend Efficiency Audit – Channel-by-channel framework to check if your budget matches the reality of 2026.
No strings. Use them whether you speak to us or not.
We searched “best pub lunch in London” on ChatGPT. Most hospitality brands were nowhere to be seen…
Your customers are already using AI to find pubs, restaurants, and hotels. Most brands aren’t visible. Not because they’re bad at marketing. Because the landscape shifted and their strategy didn’t.
We’ll show you what’s changed, why it matters, and three things you can do this week.
40 minutes. Three shifts.
Budget Is Stuck. Your Market Isn’t.
Your business is page 1 on Google, yet invisible in AI search. Why rising ad costs, untested landing pages, and static retainers are holding back growth.
The AI Search Landscape
How AI Overviews, LLM search, and zero-click results are changing discovery – and what it means for your revenue.
The Intelligence Gap
Your agency reports on your data. They can’t tell you what your competitors did last week. We’ll introduce the framework that fixes this.
Don’t just reach customers. Attract them.
Your agency delivers the same services every month. Gravity Ai moves. Conversion rate drops? We pivot to CRO. Competitor launches a large paid advertising campaign? We shift investment to secure our competitive advantage. AI search starts sending traffic, nobody’s tracking? We capture it.
The active focus changes. The intelligence never stops. Competitor monitoring, AI search tracking, and market analysis run continuously in the background. Your budget is invested wherever the biggest return sits right now – customised by data, not a contract signed six months ago.



The Speakers

Mark Lillicrapp
CTO
Propeller

Aurelie Brunet
Director of Performance
Propeller

Coming Soon
More Speakers to be Announced
Agenda
Introduction
Mark Lillicrapp, Propeller
How AI is reshaping search
Aurelie Brunet, Propeller
Why your digital budget is going to the wrong places
Mark Lillicrapp, Propeller
Close
Mark Lillicrapp, Propeller
Hear from previous attendees
Such a great event, we loved everything, a brilliant atmosphere and and insightful presentation from TikTok.
Brand Manager at Popeye’s, Brand Manager at Popeye’s

Great event, Propeller hosted the perfect amount of people for the space and introduced a brilliant panel of guest speakers.
Senior Digital Marketing Manager at Firmdale Hotels, Senior Digital Marketing Manager at Firmdale Hotels

The speakers added real value and insight to our industry, this event was fantastic and I'm excited to see what's next.
Senior Marketing Manager at MJMK, Senior Marketing Manager at MJMK

