Don't just reach customersattract them
How Gravity Ai works
Gravity Ai is a digital marketing product built around one idea. Your spend should move to wherever it's going to make the biggest commercial difference this month. SEO, CRO, paid media and AI search all run inside a single engagement, with the monthly priorities driven by what's actually moving your numbers and what's moving in the market around you.
From Propeller. 25 years of digital strategy for brands that take growth seriously.
Growth Retainer Built Around Your Market
You are looking at your data. Your competitors are looking at your customers.
Every client has plenty of data about their own business. GA4. Revenue dashboards. A monthly deck explaining what happened thirty days ago. What nobody has is a clear picture of the market around them.
Which competitor changed pricing last Thursday. Which new brand is showing up in ChatGPT for your top category queries.
Most monthly reports tell you what happened to your numbers. Very few tell you what’s changing in the market you’re selling into. That gap is what Gravity Ai was built to close.
Works fine until it doesn’t. Traffic plateaus. Acquisition costs creep up. AI starts recommending someone else.
One product, not four
Gravity Ai rolls SEO, AI SEO, CRO and paid media into a single engagement. Instead of running them in parallel, it runs whichever one your business needs this month. Checkout leaking 40% of traffic? We fix the checkout before writing another blog post. Competitor launched a big push? We buy around them.
Underneath, we watch the market every day. Their sites, their ads, their AI visibility, and how you compare to the top performers in your category.
SEO and AI SEO run inside Gravity Ai, the same work our standalone teams do. CRO and personalisation work on your conversion path so you’re not filling a leaky bucket. Paid media gets integrated properly rather than bolted on. And competitor intelligence is the bit you can’t buy anywhere else. Here’s what that looks like in practice.
Services included in Gravity Ai
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How Gravity Ai Works
Gravity AI is built around your market, not a fixed set of deliverables. Every month, we assess what’s changed, competitor moves, visibility shifts, conversion drops, and direct the work where it’ll have the most impact. One strategist, one session, one retainer that moves when your market does.
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Competitor Intelligence
Most businesses only have visibility over their own performance. Gravity AI watches your competitors every day, their websites, ads, social activity, and AI search visibility, giving you a clear, continuous picture of the market around you, not just the numbers inside your own business.
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AI SEO
Most SEO stops at Google. AI SEO goes further, optimising your brand to appear in the AI-generated answers that millions of people now use instead of traditional search. We align your content, authority, and technical foundations so that AI Overviews don’t just find you, they recommend you.
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SEO
Most businesses focus on getting traffic. SEO is about getting the right traffic, people actively searching for what you offer. We optimise your content, technical foundations, and authority so you rank higher in Google, stay there, and turn that visibility into real revenue.
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CRO
Getting people to your site is only half the battle. CRO is about making sure they actually convert when they get there. We analyse user behaviour, identify where people are dropping off, and run A/B tests to fix it, turning more of your existing traffic into bookings, purchases, and leads.
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Paid Media
Paid media puts your brand in front of the right people at exactly the right moment, whether they’re searching on Google, scrolling Instagram, or watching TikTok. We build campaigns across PPC, social ads, and affiliate that drive measurable return on every pound spent.
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Analytics
Most businesses are drowning in data but starving for insight. We cut through the noise, tracking the metrics that actually matter, building dashboards you’ll use every day, and turning numbers into clear decisions that move your business forward and drive real, measurable growth.
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Social Media Marketing
Social media isn’t just about posting, it’s about building an audience that trusts you and buys from you. We manage everything from content strategy and community management to paid social and influencer campaigns, connecting your brand with the people most likely to become customers.
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Web Development
Your website is your highest-performing salesperson; it’s working 24/7, and most customers will judge your brand on it before they ever speak to anyone. We build fast, scalable, conversion-focused websites that don’t just look great but are engineered to turn visitors into customers from the moment they land.
Make your budget work harder
You’re already spending on digital. The question is whether it’s moving the business this month, or sitting where an old scope document told it to.
Gravity Ai is built for brands with scale and a marketing function that’s already got its hands full. Multi-location operators. Mid-market to enterprise businesses with a dedicated digital budget. The buyer is usually a marketing director, head of digital or commercial director.
Got questions? We’ve got answers
Ready to attract customers with Gravity Ai?
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