About Larizia
Founded in London in 1988, Larizia is an exclusive online destination for luxury footwear, handbags, and accessories from some of the world’s most coveted designer brands. Known for curating timeless style with modern elegance, Larizia caters to a discerning, fashion-driven audience seeking premium products and a seamless shopping experience.
The Challenge
With the brand moving exclusively online, Larizia needed more than just a beautiful website – they needed a luxury eCommerce platform optimised for growth. Their existing site on Visual Soft lacked the flexibility, scalability, and modern UX required to keep up with customer expectations and industry trends.
Why Shopify Plus for Luxury eCommerce
For premium fashion retailers, Shopify Plus offers the scalability, advanced integrations, and customisation needed to deliver a truly high-end shopping experience. It enables:
- Bespoke design for a luxury aesthetic
- Advanced product filtering and merchandising tools
- Marketing automation integrations like Klaviyo for personalised campaigns
- High-speed performance for mobile-first shoppers
Our Approach
Propeller partnered with Larizia to deliver a full Shopify Plus migration that combined brand elegance with measurable eCommerce performance.
Key Project Deliverables:
- Bespoke Shopify Plus Store – Designed for luxury branding and mobile-first shopping.
- Optimised Store Architecture – Structured for SEO and Google visibility.
- Product Planning & Setup – Flexible categories for long-term product expansion.
- Klaviyo Integration – Unlocking advanced segmentation and automated marketing flows.
- UX Overhaul – Streamlined navigation, high-quality visuals, and optimised checkout flow.
- Training & Migration Support – Hands-on guidance for the Larizia team to manage the new platform confidently.
The Results (2025 Update)
Since launching on Shopify Plus, Larizia has seen:
- Faster site speed, with pages loading in under 2 seconds
- Higher engagement rates from personalised Klaviyo email campaigns
- Significant growth in international orders from the US, EU, and Middle East
Why This Matters for Luxury Retailers
Luxury fashion eCommerce demands more than just beautiful imagery – it requires flawless UX, powerful marketing automation, and an SEO-friendly platform that can scale globally. The Larizia project shows how Shopify Plus can be the perfect fit for high-end retailers looking to elevate their online experience.
Thinking of migrating to Shopify Plus?
Our team specialises in creating luxury eCommerce experiences that blend creativity with performance.
