11 January 2021

Launching MWELL in partnership with Kellogg’s

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Launching MWELL in partnership with Kellogg’s
Lauren PitmanWritten ByLauren Pitman

Lauren is the Lead Project Management at Propeller, responsible for creating great client-relationships and delivering results on-time.

To launch MWELL‘s new Microbiome powder, a super simple, plant-powered blend to feed your gut, we worked with the team to produce a site that was both engaging and educational for consumers.

With a custom quiz and digital storytelling packed with scientific know how and amazing recipes, there’s no excuse not to meet your perfect match and do good for your gut, so check out mwell.com to order yours direct to your door.

As Shopify Plus and Typeform partners we were well placed to offer full design and development services to Kellogg’s for this new product launch.

Key deliverables from Propeller included:

  • Full D2C store launch via a bespoke theme on Shopify Plus.
  • Includes both one time purchase and subscription payment options.
  • API integration between Shopify Plus and Typeform. This links a customer’s responses to a health and nutrition based quiz to product recommendations.
  • Fully branded and custom sectional driven storytelling within the Shopify Plus ecosystem.
  • Delivery of educational content and landing pages around the science and benefits of a prebiotic dietary supplement.
  • Inclusion of key botanical and brand graphical elements to make an impact for the new brand launching online.

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