Showcasing the Cubitt House Collection Online

As part of our continued strategic partnership with Cubitt House, and following the successful launch of their individual pub venue websites last year, we’re proud to have launched a new central brand website – bringing the full collection to life online.

Cubitt House’s distinctive portfolio of iconic public houses, some with a boutique hotel offering, needed a digital platform where their best-in-class experiences could be promoted. This one central website now serves as an interconnected hub, providing visibility to the entire collection throughout Central London. Similar to our work with hospitality and professional service brands such as Northworks, Rajiv Grover, Simon-Kucher, Russell Partnership Collection, and Sabine, the Cubitt House project focused on combining strong brand storytelling with scalable digital performance.

Our common goal was to promote the Cubitt House brand online, engage guests and future staff, and convey the group’s personality effectively. The site was conceptualized as a visual and functional expression of individual venue sites, providing smooth navigation and consistency within the entire digital landscape.

One of the standout features was digital storytelling- to promote brand values such as sustainability, provenance, and food supplier relationships, which are at the heart of Cubitt House’s F&B ethos. Aiding the storytelling is a new blog platform, where regular SEO-targeted content will be loaded up to enhance visibility and organic reach.

• Specific booking experiences for tables, hotel nights, and private events.
• Cross-selling strategy to drive discovery across the estate’s venues.
• Defined event packages to simplify the process of researching options on offer.
• CRM and loyalty integration, migrating Cubitt House’s database onto Propeller’s CRM system, with a preference centre and competition feature to boost engagement.
• High-profile emphasis on weddings, meetings, and corporate events to ensure these packages are effectively communicated to key target markets.
• Scalable infrastructure to support future business expansion, including digital gifting and operational growth.
• Employer brand advertising, including ATS integration with Harri to support recruitment and increase job applications.
• Development of SEO-optimised landing pages for key services (weddings, meetings, parties), seasonal promotions, and new venue launches.

View the full site: https://www.cubitthouse.co.uk/