Last Updated: 31 July 2025

The Evolution of the Digital Experience for Mortimer House Members Club

0 min read

Written ByLauren Pitman

Lauren is the Lead Project Management at Propeller, responsible for creating great client-relationships and delivering results on-time.

As part of our ongoing partnership with Maslow’s, we’re proud to unveil the new website for Mortimer House Members Club, following the earlier launch of the Mortimer House Kitchen site. Situated in the very heart of Fitzrovia, Mortimer House takes up six floors of stunningly designed Art Deco space.

It houses a private members club alongside a ground-floor neighbourhood restaurant, bar and terrace—a balance of work, wellness, and hospitality.

A Dual-Site Strategy: Members Club & Restaurant

The new Mortimer House Members Club website highlights the full range of the club’s offering—from adaptable workspace and wellbeing programmes, to a carefully curated calendar of exclusive member events.

In the meantime, the Mortimer House Kitchen website exists for members and the general public alike, with simple access to menus, booking facility, and notice from the restaurant staff.

Propeller’s role

Web Design
Our web design team designed a visual language and layout that reflects the Mortimer House ambiance—including personalized brand illustrations, intuitive navigation, and user-centric layouts optimized for mobile as well as desktop.

Technical Implementation
We created a highly scalable WordPress CMS that was crafted to enable content flexibility and longevity. Our technology team incorporated core systems to link the restaurant and members club while making the user experience specific to both members and non-members.

Other key project deliverables included:

Partnership with branding and design experts Everything In Between
Future-proof Modular WordPress CMS
Personalised landing pages and bespoke mobile UX
Turnkey content deployment framework
Integrated search and content planning for increased discovery
Nexudus integration to deliver seamless member experience and activity tracking

Collectively, we captured Mortimer House’s physical charm and lifestyle offering in a rich and immersive digital experience, true to its values of community and timeless style.

These are the first of a series of launches in our broader partnership with this successful group of eateries and members clubs.

Find Mortimer House
Find out more about how you can work, play and relax in the heart of Fitzrovia at mortimerhouse.com or reserve your table here.