Here are some of our top techniques for repurposing content:
Make it accessible for the different types of learning
With all of the different learning styles that people can have, it’s important to make sure that your content reaches all of your audience, with consideration to where they view content.
E-books & How to guides
Turn a successful series of related articles into comprehensive eBooks or guides. Arrange the content in a logical flow, add some additional insights, and create visually appealing designs to enhance the reading experience.
This repurposed content can serve as a valuable lead magnet, helping you generate leads and establish your expertise in a particular subject area. Two birds with one stone!
User generated content
Your customers will also provide you with content that you can repurpose. You can use any of the feedback that you receive from any of your customers to your advantage.
Post a product review on your instagram, turn one of their quotes into a tweet, add one of their experiences into your next email – if you received it from your customer, you can turn it into whatever you want!
If you’re not familiar with user generated content, we have a blog here that tells you all about what it is and how you can employ it within your marketing strategy.
Convert data into infographics
If you have research reports, surveys, or data-rich content, transform the information into visually appealing infographics. In a world where attention spans are short, creating easy-to-understand infographics can be more appealing to customers.
Infographics are highly engaging and can be shared on social media, embedded in blog posts, or included in email newsletters, allowing you to present complex information in a visually appealing manner.
Video Content
If you’ve delivered webinars, presentations, or conference speeches, consider repurposing them into on-demand videos. Edit the recordings to highlight key moments and upload them to platforms like YouTube or your website. These repurposed videos allow you to extend the life of your live presentations and reach a wider audience beyond the original event.
In Summary…
If you aren’t already repurposing content, it’s time to get started. Not only will this save time and money, but it also offers a great way to reach a wider audience with the content you are producing.
Our team of Content Creation specialists are on hand to help you grow your brand with clear strategy and consistent posting. Get in touch today to learn more about our services.