03 July 2024

Why you Need Social Media Scheduling for your Marketing Activities

0 min read
Why you Need Social Media Scheduling for your Marketing Activities
Oriana CiriloWritten ByOriana Cirilo

Oriana Cirilo is our Head of Marketing. Driving growth and raising awareness of our brilliant work, Propeller is her number one priority.

Social media scheduling tools are software solutions that allow you to create and manage content for multiple social media channels from one dashboard. These tools help users strategically plan their content calendars, ensuring a steady stream of posts that are aligned with their marketing goals. 

In this article, Propeller explores social media scheduling: What is it? What can it do? And, most importantly, what are our recommendations? Join us to learn all of this and more. 

What is social media scheduling?

Social media scheduling is the process of planning, creating and scheduling posts ahead of time across various social media platforms. It is now an essential part of social media marketing and used by most social media managers as it removes the need for posting in real time. 

What can social media scheduling do?

Social media scheduling brings a brilliant range of benefits, find out our favourite reasons for scheduling below:

  • Consistency: Creating a content schedule enables you to establish a consistent flow of content that your audience can depend on. Sporadic posts here and there will impact your visibility on social media accounts, scheduling ahead of time means you don’t have to think about posting every day, as your scheduling tool can do this for you.
  • Improve efficiency: As touched on above, you can plan your content ahead by a week or even a month, or more. This gives time for your team to work on more projects without worrying about posting on the day. Scheduling tools also enable users to post on multiple platforms at the same time, which saves a lot of time typically wasted posting the same content on individual platforms.
  • Collaboration: Social media scheduling tools also allow multiple team members to collaborate on posts, idea generation and approvals. This gives one central platform dedicated to your social media presence, from idea conception to improvements and eventual approval.

What are the best tools available?


Hootsuite is a powerful all-in-one platform platform with social media capabilities. It can schedule posts to Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

Rather than scheduling posts for each social media platform one by one, you can schedule one post to multiple platforms at the same time and tailor the caption and posting time where necessary, saving you a lot of time. 

To speed up the scheduling process even more, you can use Hootsuite’s bulk composer to create and schedule lots of posts at once. You can view all of your scheduled posts in Hootsuite’s social content calendar, and share it with your team for straightforward collaboration.

Hootsuite also provides suggestions for the best posting times for each platform, as well as hashtag suggestions, to help ensure your posts reach as many people as possible.

This scheduling software also includes content discovery streams, built-in editing software, a stock photo library and Canva integration.

Hootsuite also comes with other social media management tools including a centralised social media inbox, contact management, social listening, analytics & reporting tools, and more.


Planable is a cloud-based social media collaboration and approval solution built for social media agencies, freelancers and marketing teams. Their key features include automated publishing, content management, multi-account management, multi-user collaboration and post scheduling. Supported social media platforms include Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest and Google Business Profile.

This social media scheduling tool enables users to create content and adapt it to different social media platforms separately. The solution enables users to drag and drop media files in their posts and add emojis, active hashtags, page tags and Giphy integrations to their content. Posts can be categorised according to topic, purpose or campaign. 

Planable also includes an intuitive analytics and reporting feature, that users have the option to pay extra for. 


Hubspot allows users to manage their social media accounts with ease by associating social posts with relevant marketing campaigns. The campaigns tool in HubSpot allows users to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts and see how your social posts impact your larger marketing strategy.

This tool also allows users to monitor their social content, auto-publish blogs and receive in-depth reporting assets. Because the tool integrates with your CRM, enless reporting capabilities open up.

In Summary…

For any marketer in charge of social media accounts, social media scheduling is a no-brainer. The software available today makes this part of your job as straightforward as ever, giving you more time to focus on other responsibilities throughout your week. 

Need help with your social media scheduling? Propeller have you covered. Contact us today to find out how we can work together.

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