Why You Need Social Media Scheduling for Your Marketing Activities

Social media scheduling tools are essential software that allow you to plan, create, and manage content for multiple social media channels from one convenient dashboard. These tools help streamline your content strategy by enabling you to map out your posts in advance, ensuring a consistent flow of content aligned with your marketing goals.

In this article, Propeller dives into the world of social media scheduling—what it is, how it can benefit your business, and our top recommendations for the best results. Keep reading to learn how scheduling can take your social media marketing to the next level.

Social media scheduling is the practice of planning, creating and scheduling posts ahead of time across various social media platforms. This process has become an essential part of social media marketing, widely adopted by social media managers to eliminate the need for posting in real-time.

Social media scheduling brings a brilliant range of benefits. Here are our favourite reasons for scheduling your content:

• Consistency: Creating a content schedule ensures a steady flow of posts that your audience can depend on. Sporadic posting can hurt your visibility on social media, but scheduling ahead of time means takes the pressure off daily posting. This improves consistency and frees up time for other important business tasks.
• Improved efficiency: You can plan your content a week, a month, or even longer in advance. This gives your team more time to focus on other projects without the requirement to post on the day. Scheduling tools also allow you to post across multiple platforms at once, which saves a lot of time compared to posting individually on each one.
• Better collaboration: Social media scheduling tools fosters teamwork by enabling multiple team members to collaborate on posts, generate ideas, and approve content With one central platform dedicated to managing your social media presence, you can streamline the process from concept, to amendments, and final approval.

HootSuite

Hootsuite is a powerful all-in-one platform platform with social media capabilities. It can schedule posts to Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

Rather than scheduling posts for each social media platform one by one, you can schedule one post to multiple platforms at the same time and tailor the caption and posting time where necessary, saving you a lot of time.

To speed up the scheduling process even more, you can use Hootsuite’s bulk composer to create and schedule lots of posts at once. You can view all of your scheduled posts in Hootsuite’s social content calendar, and share it with your team for straightforward collaboration.

Hootsuite also provides suggestions for the best posting times for each platform, as well as hashtag suggestions, to help ensure your posts reach as many people as possible.

This scheduling software also includes content discovery streams, built-in editing software, a stock photo library and Canva integration.

Hootsuite also comes with other social media management tools including a centralised social media inbox, contact management, social listening, analytics & reporting tools, and more.

Planable

Planable is a cloud-based social media collaboration and approval solution built for social media agencies, freelancers and marketing teams. Their key features include automated publishing, content management, multi-account management, multi-user collaboration and post scheduling. Supported social media platforms include Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest and Google Business Profile.

This social media scheduling tool enables users to create content and adapt it to different social media platforms separately. The solution enables users to drag and drop media files in their posts and add emojis, active hashtags, page tags and Giphy integrations to their content. Posts can be categorised according to topic, purpose or campaign.

Planable also includes an intuitive analytics and reporting feature, that users have the option to pay extra for.

HubSpot

Hubspot allows users to manage their social media accounts with ease by associating social posts with relevant marketing campaigns. The campaigns tool in HubSpot allows users to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts and see how your social posts impact your larger marketing strategy.

This tool also allows users to monitor their social content, auto-publish blogs and receive in-depth reporting assets. Because the tool integrates with your CRM, endless reporting capabilities open up.

For any marketer in charge of social media accounts, adopting social media scheduling is a no-brainer. The software available today makes this part of your role easier than ever, freeing up your time to focus on other responsibilities throughout the week.

Need help with your social media scheduling? Propeller is here to help. Contact us today to find out how we can support your strategy and help you achieve your marketing goals.