Social Media Marketing Agency in London
Social media marketing is one of the most powerful tools to grow your business, helping you engage your target audience, build brand awareness and drive conversions.
At Propeller, we specialise in tailoring social media marketing strategies to align with your wider digital goals. Whether you’re launching your brand on social platforms, running paid ad campaigns or enhancing your online presence, we help you connect with your audience where they’re most active, powered by AI-driven insight at every step
Social Media Marketing that Drives Growth and Results
With decades of experience, Propeller is a leading social media marketing agency in the UK. We know what makes people click—and what keeps them coming back.
Our tailored social media marketing services are built on an AI-powered, data-driven approach, combining creativity with performance analytics to deliver campaigns that not only look great, but achieve measurable results.
Our approach has delivered real impact for clients, including a 22,500% increase in followers and a 7,192% increase in accounts engaged for one recent brand launch.
Why choose us for social media marketing?
Expertise and innovation
A team that combines creative vision with AI intelligence and trends for a competitive edge.
Collaborative approach
Tailored strategies built around your business goals and audience, with input from you every step of the way.
Dedicated support
Our dedicated account managers ensure seamless communication and ongoing optimisation for the best return on investment.
Comprehensive Social Media Marketing Services
Our social media marketing services span every aspect of your brand’s social media journey. From strategic planning, to day-to-day management, performance audits and influencer campaign management, we provide tailored solutions to help you grow and engage your audience effectively.
Explore our social media management services
Discover how our tailored AI-powered social media management solutions can elevate your brand and drive meaningful engagement.
Social Media Management for Consistent Growth
Our Social Media Management service provides a complete solution to build and maintain your online presence. We handle account setup and optimisation, content strategy, creation, and scheduling, and daily community management, with optional social media advertising. We conduct AI-powered competitor research, social listening, performance monitoring, and audience targeting to drive engagement and conversions across platforms.
Integrated Search & Social Strategy for Maximum Visibility
Our Search & Social Strategy service integrates SEO and social media strategies for enhanced brand visibility. We begin with a thorough audit of your current content, followed by AI-powered keyword and hashtag research. We then craft a 6-month content strategy, including blog posts and social stories, aligning SEO and social media efforts to foster growth and engagement.
Social Media Audit to Optimise Performance
Our Social Media Audit uncovers opportunities to elevate your presence and grow your audience. We conduct a thorough, AI-powered review of your profiles, content, engagement, and performance metrics, delivering actionable insights to optimise your strategy, boost engagement, and ensure your social media aligns with your business goals for lasting impact.
Advanced Social Media Audit with Competitor Insights
Our AI-powered Advanced Social Media Audit goes deeper with competitor research, target audience insights, and social listening to track brand sentiment. We also provide a tailored 6-month strategy timeline to help you refine your approach, outpace competitors, and drive sustained growth.
Influencer Marketing Strategies for Authentic Engagement
Our Influencer Marketing service lays the groundwork for successful campaigns. We conduct thorough competitor research, define clear KPIs, and select influencers who align with your brand’s vision and target audience. This strategic approach helps your brand connect authentically with your audience, creating a strong base for long-term success.
Full-Service Influencer Marketing Campaign Management
Designed for execution and impact, our Influencer Marketing Campaign Management service takes your campaigns to the next level. We handle everything from competitor and campaign research to end-to-end management, ensuring each campaign runs smoothly and drives results. With ongoing optimisation, we help maximise engagement, build credibility, and drive sustained growth.
Case studies: proven results with leading brands
A digital-first launch for a premium golf apparel brand
PLT Golf is changing the game in high-performance golf apparel with a philanthropic mission: donating 50% of profits to impactful social causes. When they partnered with Propeller, their goal was to launch the brand with a digital-first approach that builds awareness, drives memberships, and maximises sales.
To introduce PLT Golf to the market and spotlight both their premium products and mission, we developed a bespoke digital roadmap. Our social team focused on brand positioning, content strategy and social and influencer engagement. The results of our launch strategy, spanning just four months, were impressive.
Case studies: proven results with leading brands
Creating social buzz for the NTA
The National Television Awards (NTAs) is Britain’s leading TV awards event, bringing the nation together to celebrate their favourite stars since 1995. Ahead of this year’s event, the NTAs enlisted Propeller to take charge of their social media for the big night.
We worked closely with the NTAs production team to align on strategy, event timing, and social media assets. We designed sleek, on-brand frames for the ‘Winner’ and ‘Nominee’ posts on Instagram, while a dedicated onsite team at the O2 sourced images, applied NTA branding, and scheduled content across platforms for live updates. The stellar results of our initiatives speak for themselves.
Ready to make an impact?
At Propeller, we’re a social media company with a difference—driven by results. Whether you’re looking for a one-off audit, long-term management, or influencer-driven strategies, our expert team is here to help you succeed. Let’s talk about which social media package is right for you!
Hear it from our clients
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
We hit the jackpot with them. We continue to work with them as their support is so great. They brought a lot more to the table than just development.
Sarah Mespelt Larranaga, VP of Design, Freestream
Frequently Asked Questions
Social Media Optimisation (SMO) is the optimisation of existing and new social content, in line with search, hashtag and audio trends. The past 12 months have seen a significant change in consumer behaviour and social app development, with consumers now using social media during the discovery phase for keyword and hashtag searches to find relevant content.
Brands must take an SEO and SMO approach to social, ensuring their content is optimised both within captions and in the content itself to increase visibility and discoverability. Propeller recommends a holistic approach, creating opportunities to be found in search results across social and search engines.
You can check out our SMO toolkit below.
Our SMO Toolkit:
- Hashtags: Using a mix of popular and niche hashtags helps people discover your content when they search for those terms. Research trending hashtags but avoid overloading your posts—aim for 5-10 relevant ones.
- Keywords: Think of these as search terms people use on social media platforms. Including relevant keywords in your captions, bios, and video content can help people find your content when they search for those terms.
- Trending audio: This is a big one on platforms like TikTok and Instagram Reels. Using trending audio clips in your content can piggyback on their popularity and get your content seen by a wider audience. It’s a fun way to join the conversation and add a layer of engagement.
- Post at the perfect time: Identify when your audience is most active on social media and schedule your posts accordingly. Analytics tools can help you pinpoint these peak times.
- Engagement is a two-way street: Don’t just broadcast, interact. Respond to comments, answer questions, and participate in conversations. Consider running contests and giveaways to generate excitement.
- Encourage user-generated content (UGC): Run contests or campaigns that ask followers to create content related to your brand.
- Social proof: Showcase positive feedback, testimonials, and reviews to build trust. When others vouch for your brand, it encourages new followers to engage.
- Influence collaborations: Partnering with influences can help extend your reach to their followers. Find influencers who align with your brand values and audience to create authentic, engaging content.
- Cross-promotion & multi-platform presence: Don’t limit yourself to one platform—cross-promote your content across various social media channels to increase visibility. Adapt your content for different platforms, making sure to optimise it for each audience.
A target audience analysis focuses on understanding the specific group of users that a brand aims to engage with across various social platforms. This type of analysis helps us create tailored content, select the right platforms, and develop campaigns that resonate with your audience’s interests and behaviours, leading to higher engagement, followers, and conversions. It involves gathering detailed information about the audience’s demographics, psychographics, behaviour, and pain points, allowing for more effective and targeted marketing strategies.
The key elements of target audience analysis include:
- Demographics: Age, gender, income level, education, location, marital status, and other measurable factors.
- Psychographics: Interests, values, lifestyles, attitudes, and personality traits.
- Platform preferences: Identify which social media platforms your target audience spends most of their time on (e.g., Instagram, TikTok, LinkedIn, etc.).
- Content preferences: Analyse what types of content your audience engages with most (e.g., videos, images, stories, polls, or long-form articles).
- Engagement behaviour: Study how your audience interacts with brands on social media. Do they like, comment, or share posts? What time of day are they most active?
- Needs and pain points: Understand what problems or interests your audience seeks to address on social media. Tailoring your content to provide value, solve problems, or entertain can make your social presence more engaging.
- Competitor analysis: Examine the audience of your competitors to gain insights on their engagement tactics and what resonates with shared target groups.
Social listening is the process of monitoring online conversations and mentions of your brand, competitors, or relevant industry topics across social platforms. It involves tracking keywords, hashtags, and user sentiments to gather insights into what people are saying about your business, products, or the market in general. By using social listening, we can refine your social media strategies, build better customer relationships, manage crises before they escalate, and stay ahead of trends in real-time.
The key components of social listening include:
- Monitoring brand mentions: Keeping track of direct mentions of your brand, including tagged and untagged posts, to see how people are talking about you.
- Tracking relevant keywords and hashtags: Monitoring industry-specific keywords or popular hashtags helps you stay informed on trends, competitors, or topics that your target audience is discussing.
- Sentiment analysis: Understanding the tone (positive, neutral, or negative) of conversations about your brand or products. This helps gauge overall public perception and can alert you to potential PR issues.
- Identifying trends: Spotting emerging trends or discussions that can be leveraged for new content ideas or timely responses.
- Customer feedback: Gathering insights from customer feedback or complaints that are voiced publicly, which can help you improve your products or services.
- Competitor insights: Observing conversations around competitors to understand their strengths, weaknesses, and how the audience perceives them.
- Engagement opportunities: Finding opportunities to engage with users who mention your brand, whether it’s addressing concerns, thanking them for a shoutout, or joining relevant discussions to boost visibility.
The expertise of social media marketing agencies can benefit any business, regardless of size or industry. Whether you’re a B2C brand looking to engage directly with customers or a B2B company aiming to generate leads, social media offers versatile tools to achieve your objectives. Propeller works with you to understand your unique goals and target audience, creating a social media strategy tailored to your specific needs.
We offer a comprehensive approach that includes both organic and paid social media services. Organic social media helps build your brand presence and engage with your community over time, while paid social campaigns allow us to target specific audiences with precision and scale results quickly. Our team specialises in creating a balanced strategy that maximises the benefits of both.
We understand that every business has unique needs, so we offer fully customisable social media packages. Whether you need full-service management, content creation, or paid advertising, we can tailor our offerings to suit your budget and goals. During our consultation, we’ll assess your specific requirements and craft a personalised plan to drive your social media success.
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