Bring your brand to life with original video content
You may have heard of Buzzfeed’s recipe video channel, Tasty…
Launched in July 2015, they have 52 million likes and counted 2.2 billion views in March this year alone. Even if you don’t recognise the name, you’ll recognise the videos that dominate your Facebook feed, featuring short 30 second clips that are engaging, visually appealing and highly shareable. The videos all follow the same format – overhead shots, basic instructions and a #foodstagram-inspired theme. This idea of taking simple content and creating original videos that integrate seamlessly with a social platform – thereby lending themselves well to being shared – has led Tasty to pretty much go viral.
Use and popularity of original video content has skyrocketed in the last year; Spotify recently announced that it is working on a new 12 show original video series. There’s a phrase inspired by Netflix original shows. From a digital perspective, we want to engage with this trend on behalf of our clients and consider how we can integrate features into our site builds that are both visually appealing and engaging for users through their originality.
Here are our three top video picks:
All Star Lanes
Our site for All Star Lanes uses a cinemagraph on the homepage to draw the user immediately into the site – stats show that coloured visuals increase users’ willingness to react to content by 80%.
Read more here or see for yourself
Rockliffe Hall
Rockliffe Hall uses a variety of different video content on the homepage to convey the focuses of each of the core areas of the site.
Research has shown that videos on landing pages increase conversions by 86%.
Take a look for yourself here
Roland Mouret
Fashion’s love affair with Snapchat has been well-covered recently. Roland Mouret livestream their catwalk shows seasonally via the homepage of their eCommerce site; so everyone can experience the front row.
See more here
So in terms of user engagement, video content is the way forward. You have to wonder what’s next – no doubt popular culture will lead the way!