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Hospitality website development for Birch

Case study: Bringing the brand to life

[ Client ] Birch
[ Platform ] WordPress


Birch needed a website that not only enticed prospective members, but allowed existing ones to easily make bookings, view menus, book classes and learn about all the unique experiences that the Birch Community had to offer. Taking inspiration from the surroundings of the countryside and activities on offer, the website is a reflection of the Birch Community brand.

Our approach

Our priority was creating an integrated booking flow for the most seamless guest journey from bedrooms to the restaurant as well as for experience and event bookings. Bringing this exquisite brand to the market required extensive digital storytelling and ensuring an attractive proposition for customers.


This new approach resulted in:

  • New users going up by 19%
  • Page views growing by 46% over the course of a year.

By Propeller: A web design agency that builds a bigger picture

Being relentless in our attention to detail is what we do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead we look holistically at your brand, business and your objectives to create a bespoke digital experience and website design for property businesses.

Creative & Design

We keep you, and our senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real time and with interactive Adobe XD links.

Customer & User Experience

Working with your design resource, we collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers .

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, we’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Our team doesn’t necessarily just start from scratch. We audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency we prioritise developing wireframes for your website as a foundation of design. We firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Our team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.