At the beginning of every year, there comes a tidal wave of new year’s resolutions. Committing to lifestyle changes, spending more time with family, prioritising yourself… and then there’s Dry Jan. Not a commitment to cease alcohol consumption forever, instead, just one month.
Whether saving money after a frivolous Christmas, to being healthier or just to see if you can do it, taking on the challenge is great for the individual. However, this article is about the sector that is impacted most. In this article, Propeller explores the impact of Dry Jan on hospitality venues in 2024- and it’s not all bad.