61% of consumers said they were more likely to contact a local business if they have a mobile optimised website
As we touched on earlier, Google’s algorithms are constantly evolving and it’s becoming more and more important to have a mobile optimised website . In order to offer the best customer experience, we need to think about how mobile experience differs from desktop experience. Designing mobile-first or with mobile in mind and including strong call to actions and large clickable buttons, will ensure a positive customer experience across devices, and help drive up your website conversion rate.
Accessing information like the address, phone number or opening hours of a business, are some of the most frequent mobile searches that we make, and often we make these just before entering a store or venue. By claiming your Google My Business profile, you can manage the information displayed about your business on Google, ensuring that information like opening hours and contact details are always accurate.
Here’s an example of Propeller’s Google My Business profile:
Learn more about claiming your business here.
SEO isn’t a one time deal
Putting in place a clear strategy for SEO will help your business evolve as the SEO landscape does. Partnering with a digital agency will also ensure that you have the latest information and digital insight to optimise your website and content to get the best results. With 2017 just around the corner, it’s a great time to start asking your team questions like:
What is your most important business goal?
What is the one KPI that best measures its success?
Once you’ve identified your objectives, you can start to build a strategy that really supports your goals and drives the direction of your business forward.