Crafting a Scalable Digital Experience
Results Overview
34%
increase in paid social sessions YoY
11%
was the lowest bounce rates achieved
Client
Cotswolds Distillery
Technology
Shopify
Service
Web Development, Paid Media
Client Background
Founded in 2014, Cotswolds Distillery produces award-winning gins, whiskies, and other premium spirits. Along with their spirits, they offer immersive distillery experiences, from tastings to masterclasses, combining craftsmanship with approachable luxury.
The Challenge
To support the continued growth of Cotswolds Distillery, Propeller partnered with the team to create a digital experience that reflects the craft, quality and character behind the brand.
The project began with a full reimagining of the website experience, ensuring the platform could showcase the breadth of the distillery’s offering, from award-winning spirits to distillery tours and gifts, while guiding users smoothly from discovery through to purchase.
A key focus was bringing the craft and heritage of the brand to life online. Through rich visual storytelling, carefully structured product pages and an intuitive user journey, the new site highlights the provenance, ingredients and distillation process that set Cotswolds Distillery apart.
Alongside the design and build, we ensured the platform was optimised for performance and growth. The site was built to support a seamless e-commerce experience while making it easier for visitors to explore the distillery’s range, learn about the brand and book in-person experiences.
The result is a digital platform that balances storytelling with conversion — capturing the spirit of the Cotswolds while supporting the brand’s continued expansion both online and at the distillery itself.
Our Approach
The project began with a full reimagining of the website experience, ensuring the platform could showcase the breadth of the distillery’s offering, from award-winning spirits to distillery tours and gifts, while guiding users smoothly from discovery through to purchase.
A key focus was bringing the craft and heritage of the brand to life online. Through visual storytelling, carefully structured product pages and an intuitive user journey, the new site highlights the provenance, ingredients and distillation process that set Cotswolds Distillery apart.
Alongside the design and build, we ensured the platform was optimised for performance and growth. The site was built to support a seamless e-commerce experience while making it easier for visitors to explore the distillery’s range, learn about the brand and book in-person experiences.
The result is a digital platform that balances storytelling with conversion, capturing the spirit of the Cotswolds while supporting the brand’s continued expansion both online and at the distillery itself.
