Berkmann Wine Cellars is the UK’s leading independent agent and wine wholesalers. With a portfolio of over 1,400 award winning wines, they needed a site with more gravitas to show off their authority and presence in the industry. We embarked on the redevelopment of the site to give them an enhanced digital presence.
Focusing on a premium image-led website with an elevated character, we made sure that each Winery partner is displayed in the most effective way, capturing the attention of their varied customer type. With their highly varied selection, we thought it was best to focus on each producer individually, highlighting the factors which makes them so reputable worldwide.
Marketing each producer independently reinforces the prestige of the company as inspirational wine partners and we put a spotlight on this with a carousel for exclusive producers, as well as an in-depth map feature showing the exact location of each winery, a detailed description and a list of all wines made by each producer.