GEOGenerative Engine Optimisation AgencyBe the Brand AI Trusts
What Is Generative Engine Optimisation (GEO)?
GEO means structuring your entities, content, and data so AI engines like ChatGPT and Perplexity can confidently cite your brand in their answers. Traditional SEO earns you a ranking. GEO earns you a citation.
The two work together, not against each other. Strong technical and content SEO gives AI engines the foundation they need to find and trust your brand in the first place. GEO builds on that foundation to win the citation itself.
Traditional SEO vs GEO
- SEO ranks your pages on the search results page
- GEO gets your brand cited inside the AI-generated answer
- SEO measures success in position and clicks
- GEO measures success in citation frequency and share of voice
Our Three-Pillar GEO Approach
Effective GEO operates across three simultaneous dimensions. Propeller’s GEO Intelligence Framework covers all three.
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Technical AI Crawlability & Schema
We audit existing markup and roll out schema across services, products, articles, FAQs, and organisation data, maintaining llms.txt and normalising identifiers, sameAs links, and publisher details. We fix validation errors and track coverage, so structured data becomes your single source of truth for AI engines and traditional search alike.
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Entity Optimisation & Citable Authority
We inventory your brand, product, service, and people entities, resolve duplicates, and connect relationships and authoritative sources across your site, Wikidata, and industry databases, building governed entities that improve your entity confidence score in systems like ChatGPT and Google SGE. We also build authoritative assets, original research, methodology pages, glossaries, and expert Q&A hubs, so AI engines have citable, machine readable content to reference with confidence.
Citations, Authority & Brand Footprint
We audit citations, directory listings, partner pages, review sites, and social bios, fixing name variations, outdated claims, and broken links across the web. Standardising your publisher profiles strengthens entity confidence and helps generative engines reference your brand accurately and consistently.
Our GEO SEO Process
GEO audit
We assess how your brand currently appears across AI answer engines, identifying visibility gaps and entity recognition issues.
Entity & Schema Strategy
We map your brand’s entities and build a structured data plan so AI models can accurately understand and cite your business.
Technical Implementation
We deploy the schema markup, structured content, and technical fixes needed to support AI crawlability and comprehension.
Content & Authority Build
We create and strengthen content that establishes topical authority and gives AI systems reliable, citable information.
Measure & Iterate
We track AI visibility performance and refine the approach based on how your brand appears in AI-generated answers.
Why GEO SEO Matters
As a generative engine optimisation agency, Propeller helps brands move beyond traditional ranking-based SEO to visibility within generative engines like ChatGPT, Gemini, and Perplexity. With AI answering 40% of search queries in zero-click formats, measuring answer share and entity presence is critical to ensure your brand is cited, trusted, and discovered.
GEO SEO now connects local relevance, structured data, and authoritative content with AI discovery. Brands that maintain consistent citations, entity governance, and machine-readable content see higher inclusion rates in AI answers driving visibility, trust, and measurable engagement where decisions actually happen.
Advanced GEO Capabilities
Beyond these three pillars, we deliver capabilities most agencies are not yet offering.
RAG Visibility: Optimising for Retrieval
Retrieval-Augmented Generation is how tools like Perplexity, Copilot and ChatGPT’s browsing mode decide what to pull into an answer before they write it. If your content is not structured to be retrieved, it cannot be cited, no matter how well written it is. We structure your content so AI systems retrieve it before they cite it.
Knowledge Graph & Wikidata Entity Mapping
Most agencies stop at schema markup. We map your brand across three layers of entity infrastructure, Wikidata, Google’s Knowledge Graph, and the Knowledge Vault, so AI systems can verify who you are from multiple independent sources rather than one. Many agencies focus primarily on schema implementation, while our approach considers multiple layers of entity infrastructure.
Multi-Modal GEO: Voice, Lens & Conversational Search
Search no longer starts with typed text. We prepare your brand for Google Lens visual search, voice queries, and multi-turn conversational search, using Speakable schema, image entity metadata, and content built for how people actually ask AI systems questions. We optimise your brand for every way AI search begins.
Why Propeller for GEO?
Our GEO Intelligence Framework covers technical, content, and off-site GEO as one integrated approach, not three disconnected services bolted together. The Gravity AI Dashboard shows you exactly how your brand appears across ChatGPT, Gemini, Perplexity, and Google AI Overviews in one place, so you’re not piecing visibility together from separate tools.
We work at a technical depth most agencies haven’t reached yet, structuring content for retrieval and mapping entities across every layer AI systems check, from Wikidata through to the Knowledge Vault. And GEO sits alongside your existing SEO work rather than competing with it, so both compound together instead of pulling in different directions. 25+ years of enterprise search. Built for the AI era.
Got questions? We’ve got answers
GEO, or generative engine optimisation, is the practice of structuring your brand’s content and data so AI systems like ChatGPT, Gemini, and Perplexity cite you in their answers. It works alongside traditional SEO rather than replacing it.
SEO aims to rank your pages in search results. GEO aims to get your brand cited or recommended inside an AI-generated answer, where there may be no ranked list at all. The two share technical foundations but need different content and entity signals.
Content needs to answer a question directly and clearly near the top of the page, backed by structured data and a consistent entity profile. There’s no guaranteed route in, but well-structured, authoritative content is consistently what gets pulled into AI Overviews.
These platforms rely heavily on retrieval, pulling content in response to a query rather than ranking pages. That means your content needs to be structured so it can be found and extracted cleanly, with clear entity signals showing who you are and what you’re an authority on.
RAG stands for Retrieval-Augmented Generation, the mechanism several AI platforms use to pull real content into an answer before generating a response. If your content isn’t structured to be retrieved, it can’t be cited, however well written it is.
Early signals like citation frequency can shift within weeks of technical changes going live. Building the entity authority that drives consistent citations is a longer process, typically measured in months rather than weeks.
This depends on the size of your current entity footprint and how much technical and content work is needed. Get in touch for a free GEO audit and we’ll give you a clear scope and cost based on your brand specifically.