GEOGenerative Engine OptimisationBe the Brand AI Trusts
The Generative Engine Optimisation Agency
Generative search has rewritten the rules of brand visibility. AI engines don't return a list of links; they select a source, synthesise an answer, and cite a brand. If yours isn't structured to be that source, you're not in the conversation.
Propeller’s GEO Intelligence Framework ensures you are. We optimise your brand’s entity architecture, content, and authority signals across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot, so you’re cited where your customers are making decisions. With 25+ years of search expertise and a track record across hospitality, travel, and lifestyle, we build the AI visibility that compounds over time.
Our core GEO SEO Solutions
As a leading generative engine optimisation agency, we help brands control how AI systems understand, rank, and cite them across search environments.
Audit AI Answers & Citations
As a generative engine optimisation agency we systematically reviews generative answers for priority queries, compares competitor coverage, and logs where engines reference you. We identify knowledge gaps, conflicting facts, weak sources, and unlinked brand mentions. You get a prioritised fix list and test plan to win inclusion and better citations across AI results for target customers. Track where AI references your brand and how often, with confidence.
Map Entities & Relationships
As a GEO SEO agency, we inventory brand, product, service, and people entities, document canonical names, and resolve duplicates. By connecting relationships, identifiers, and authoritative sources across your site, Wikidata, and industry databases, we build governed entities that boost AI trust signals and improve your entity confidence score in systems like ChatGPT and Google SGE.
Implement Schema
Audit current markup, rolls out schema across services, products, articles, FAQs, and organisation data, and maintains llms.txt. We normalise identifiers, sameAs links, and publisher details, fix validation errors, and track coverage. Structured data becomes your single source of truth for AI engines and traditional search across priority topic areas.
Create Citable Resources
As an SEO GEO agency, we build authoritative assets original research, methodology pages, industry glossaries, and expert Q&A hubs mapped to priority queries. We reference trusted datasets, secure digital PR placements, and structure content for snippetable, machine-readable answers, driving zero-click visibility and ensuring AI engines cite confidently while audiences trust instantly.
Unify Mentions & Profiles
We audit citations, directory listings, partner pages, review sites, and social bios. By fixing name variations, outdated claims, broken links, and standardising publisher profiles, we ensure consistent facts across the web. This strengthens entity confidence, improves AI citation accuracy, and boosts visibility helping generative engines reference your brand with trust.
Why GEO SEO Matters
As a generative engine optimisation agency, Propeller helps brands move beyond traditional ranking-based SEO to visibility within generative engines like ChatGPT, Gemini, and Perplexity. With AI answering 40% of search queries in zero-click formats, measuring answer share and entity presence is critical to ensure your brand is cited, trusted, and discovered.
GEO SEO now connects local relevance, structured data, and authoritative content with AI discovery. Brands that maintain consistent citations, entity governance, and machine-readable content see higher inclusion rates in AI answers driving visibility, trust, and measurable engagement where decisions actually happen.