UnleashAI-Powered Search Visibility with AI SEO Agency

Propeller is a leading AI SEO agency in London, where creativity meets technical expertise to shape how people and AI discover your brand. We don’t just optimise for algorithms, we design visibility strategies that drive trust, traffic, and tangible growth.

As an AI-first SEO agency, we blend human insight with intelligent automation to future-proof your search performance. From schema and entity alignment to AI-powered content optimisation, every detail is crafted for authority in AI Overviews, zero-click results, and conversational search.

With Propeller, you’re partnering with an AI SEO digital agency that connects brand storytelling with data driven precision ensuring your business stays discoverable, credible, and chosen across every digital journey.

It’s a fair question: is GEO just traditional SEO with a new name? No. The technical foundations you already know matter, crawlability, site speed, structured data, still hold true, and skipping them will hurt your AI visibility just as much as your search rankings.

But AI answer engines read and rank differently to traditional search, so those foundations now need additional layers built on top. Entity definition helps AI models understand exactly who you are and what you do, rather than guessing from fragmented signals. Conversational content formats, direct answers to direct questions, matter more, because AI tools extract and cite specific passages rather than ranking whole pages.

E-E-A-T signals, experience, expertise, authoritativeness, and trust, carry more weight, since AI models weigh credibility heavily when deciding what to cite. And there is a new layer of LLM-specific signals, from structured markup to how clearly your content answers a query in isolation, that traditional SEO never had to account for. GEO builds on SEO. It does not replace it.

Many AI platforms now use Retrieval-Augmented Generation, or RAG, to ground their answers in real content rather than relying purely on what the model already knows. This means your brand’s content is not just competing to rank, it is competing to be retrieved as a trustworthy source chunk that an AI tool can pull from and cite directly. If your content is not structured in a way that is easy to retrieve and extract, AI platforms will simply cite someone else instead.

We help you build a stronger RAG footprint across three areas. First, structured content formatting, breaking information into clear, self-contained sections that make sense when retrieved in isolation, not just when read top to bottom as a full page. Second, authoritative citation sourcing, ensuring your content references credible, verifiable data rather than unsupported claims, since RAG systems weigh source credibility when deciding what to retrieve. Third, presence on foundational knowledge sources like Wikipedia and Wikidata, which many AI platforms draw on to verify entities and establish baseline trust in a brand before pulling from its own website.