Amazon SEO
Drive traffic and sales with our proven Amazon SEO services—your path to success on the world’s largest marketplace. As a leading Amazon SEO agency, we expertly navigate Amazon’s complex algorithms and fierce competition. Our specialised team optimises product listings and boosts visibility, helping sellers achieve their business goals and maximise sales.
What is Amazon SEO?
Amazon SEO (Search Engine Optimization) involves a set of strategies designed to improve the visibility and ranking of your products on Amazon. By optimising product listings, keywords, and other key actors, you can increase both traffic and sales.
Selling on Amazon? Your top priority should be ensuring your products rank high in search results. That’s where our team of expert Amazon SEO consultants can help. We specialise in optimising your listings to improve visibility, boost rankings, and ultimately drive more sales.
What is Amazon keyword ranking and SEO?
This is the process of strategically selecting and incorporating relevant keywords into product listings to improve their visibility and ranking in Amazon’s search results. By optimising keywords, sellers can increase the likelihood of their products being discovered by potential customers.
Amazon listing optimisation will help with:
Improving product and brand visibility
Driving traffic to product listings
Increasing Amazon product sales
Our approach to Amazon SEO optimisation
We dive deep into Amazon’s A10 algorithm to understand how it ranks products and use this insight to optimise your listings. The A10 algorithm is designed to prioritise the most relevant products based on users’ search queries, with a strong focus on transactional intent—since Amazon users are there to make a purchase, A10 favours products that are most likely to drive sales.
Our approach to Amazon SEO optimisation
We guide clients in fine-tuning key factors that deliver measurable results on Amazon.
Keyword research and optimisation
We start by conducting in-depth keyword research to identify the best keywords for your product listings and strategically integrate them for maximum visibility. For best results, target one main keyword and one secondary keyword per listing.
For new sellers, we recommend targeting long-tail keywords—specific, lower-competition search queries that are easier to rank for. For example, instead of using a competitive keyword like ‘flower seeds’, try ‘flower seeds for urban balcony gardens’, to stand out in search results.
Enhanced content creation
Our team creates compelling enhanced content to showcase your products in the best light, driving higher conversion rates. This includes high-quality images, A+ content, and more to improve your product’s appeal.
Amazon product listing optimisation
We optimises all aspects of your product listings, including titles, bullet points, descriptions, and back-end keywords.
Amazon gives vendors the option to add short bullet points to listings, enabling them to provide users with an overview of the product’s features and benefits. Propeller can assist with optimisation at this level with the help of our content creation team, who are keen to well equipped to assist in copywriting challenges.
Ongoing monitoring and adaptation
Amazon SEO isn’t a one-time task. We continually monitor your listings’ performance and adjust strategies as needed to ensure ongoing growth and success. This ensures your products stay relevant and competitive in the ever-changing marketplace.
Our proven process for Amazon SEO success
We start with a comprehensive consultation and audit of your Amazon presence to identify areas for improvement. Our three-stage audit includes:
Crawling: We examine targeted keywords and their presence in your product listings to help Amazon’s algorithm classify and filter your products.
Indexing: Ensuring all your product pages are validated by Amazon.
Ranking: We assess how relevant your products are to the keywords indexed, as this directly affects your rankings on Amazon’s search results—if A10 doesn’t associate a keyword to a product, it’s chances of ranking are poor.
We start with a comprehensive consultation and audit of your Amazon presence to identify areas for improvement. Our three-stage audit includes:
Crawling: We examine targeted keywords and their presence in your product listings to help Amazon’s algorithm classify and filter your products.
Indexing: Ensuring all your product pages are validated by Amazon.
Ranking: We assess how relevant your products are to the keywords indexed, as this directly affects your rankings on Amazon’s search results—if A10 doesn’t associate a keyword to a product, it’s chances of ranking are poor.
Why choose Propeller?
At Propeller, we’re proud to be a leading Amazon SEO consultant agency. With a comprehensive understanding of Amazon’s algorithms, a proven track record of success, and a commitment to developing tailored strategies, we deliver exceptional results and help clients maximise their potential on Amazon.
Ready to take your Amazon presence to the next level? Contact us today to schedule a call with our expert team and discover how we can bring your project to life.
Hear it from our clients
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Senior Marketing and Communications Manager, Boy Smells
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
