The opportunity

A new chapterfor the Celtic Collection

The opportunity

The Celtic Collection is a family of luxury hotels and lodges, born in Wales from the legacy of the Celtic Manor Resort. Each venue has its own personality, offering something different to each one of their guests.

This project was the start of a digital transformation partnership between Propeller and leading hospitality group, the Celtic Collection. Following an unveiling of a new luxury hotel, we launched the new website to coincide with this opening. Echoing all the elegance and glamour of its historic setting, this luxurious space is home to a hotel, spa, restaurant and bar.

ClientCeltic Collection
IndustryHotels & Travel
****Our approach****

Our approach

We worked to convert the online experience into a leading digital destination for staying in the heart of Wales. Creating a brochure site to effectively showcase the stunning space, the team at Propeller connected it with a new booking flow within a bespoke WordPress template.

The team also created sectional landing pages with a bespoke mobile experience, as well as SEO, content planning and turnkey content deployment to better grow brand awareness and drive discovery.

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The results

We developed sectional landing pages to guide site visitors through a journey, creating customised and personalised experiences dedicated to the individual user. This lead to increased brand awareness and discovery, with more unique visitors being tracked since its start.

Find out more

Chat to us about our approach and find out how we may be able to help you.