Growing Through Social Media Strategy

Mixologist Gardens specialises in premium, freeze dried fruit designed to elevate cocktails, spirits, and soft drinks. The brand focuses on sustainability and premium quality, helping bartenders and enthusiasts alike create visually stunning and flavorful drinks.

Before partnering with Propeller, Mixologist Gardens needed to expand their digital presence, increase website traffic, and ultimately boost sales. The brand sought to grow awareness in a niche market and establish credibility among consumers, mixologists, and venue operators.

 

Goals:
Expand digital presence
Increase website traffic
Boost sales and engagement

The content approach was designed to both educate and inspire, introducing audiences to the benefits of freeze dried fruit while showcasing creative ways it can elevate cocktails. Through a mix of engaging visuals, cocktail inspiration and product-led storytelling, we positioned Mixologist as both a practical ingredient and a source of creativity for bartenders and home cocktail enthusiasts alike.

 

Alongside building awareness, the strategy focused on growing a community around the brand. By engaging consumers, mixologists and venue operators, we created a space where ideas, recipes and inspiration could be shared, strengthening Mixologist’s position within the drinks industry.

 

This approach directly supported the brand’s commercial goals, driving increased traffic, brand awareness and sales. Influencer collaborations played a key role, delivering the brand’s highest-performing month on social, while partnerships with brands such as Double Dutch and Black Cow helped amplify reach and introduce Mixologist to new audiences.