The Opportunity

Building strongercommunications for a growing community

The Opportunity

The Russell Partnership Collection was established with the vision to create a positive difference across the Food and Hospitality sector. They are now the UK’s leading Food and Nutrition, Hospitality and Technology Collection. Their successful impact on over 600 clients across 30 countries validates their glowing reputation.

When the team at Russell Partnership decided their existing website did not accurately represent their global brand, they tasked Propeller with redesigning and rebuilding it to better communicate their services.

ClientRussell Partnership Collection
ServiceWebsite design
****Our approach****

Our approach

We introduced more interactive elements to keep the user engaged, delivering UX that followed best practices and a modern User Interface meeting Web Content Accessibility Guidelines (WCAG) 2.1. We were tasked with:

  • Raising brand awareness for each individual sector of the business
  • Ensuring the UX journey allows users to navigate the website with ease
  • Delivering a modern, natural and memorable UX and UI
  • Introducing and Arabic version of the website


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The Results


increase in number of new users


rise in overall page views


increase in visits to consulting pages

Find out more

Chat to us about our approach and find out how we may be able to help you.