Founded in 1807, Thwaites is one of the UK’s most established names in hospitality. With a rich heritage rooted in brewing and a growing portfolio of pubs, inns, and hotels across the country, Thwaites seamlessly blends tradition with modern comfort.

 

Their venues range from luxury destinations like Langdale Chase Hotel on Lake Windermere to accessible and welcoming stays such as Lodge at Bristol and Lodge at Solent.

As Thwaites evolved its hospitality offering, the brand faced a fragmented digital landscape, characterised by multi-site hospitality websites, challenges related to hotel website consolidation, and increasing pressure to drive direct bookings. These issues led to inconsistent experiences and limited performance insight.

 

They needed a cohesive digital ecosystem that could:

Showcase each property while maintaining a consistent brand identity. Improve site performance, usability, and compliance across all domains. Drive direct bookings through data-led marketing and SEO. Create a scalable framework to support long-term growth.

 

With these goals in mind, Thwaites turned to Propeller for a comprehensive digital transformation, a partnership built on our track record of delivering high-performance websites for heritage and hospitality brands such as Young’s and Hall and Woodhouse. Propeller took a holistic, multi-channel approach, ensuring every part of Thwaites’ digital presence worked in harmony.

We redesigned 23 websites across Thwaites’ Hotels, Inns, and Lodges portfolio. All sites were developed using a headless WordPress template, allowing for faster load times, improved security, and easier scalability. Each website was tailored to its venue type, balancing the individuality of each property with a unified brand. 

We conducted technical audits, keyword research, and content planning to ensure Thwaites’ venues ranked strongly in search results.

 

Propeller also oversaw a seamless migration from the old to new websites and continues to deliver ongoing SEO optimisation for priority venues.

 

To ensure accuracy and insight, we implemented analytics tracking and data compliance across the entire digital estate.

Propeller manages Google Ads and Meta campaigns across multiple Thwaites venues, blending evergreen activity with seasonal promotions to capture peak booking periods and maximise visibility.

 

Our integrated reporting dashboards enable real-time optimisation and clarity across performance channels.