St Austell Brewery: Pouring a Fresh Digital Identity
Results Overview
28%
increase in total users
47%
increase in total sessions
27%
increase in session duration
Client
St Austell Brewery
Technology
Wordpress
Services
Web build, Paid Media
Client Background
Founded in the 1850s, St Austell has grown from a small Cornish brewery into one of the South West’s most established, family-owned businesses. Today, with more than 160 pubs and inns across the region alongside a thriving brewing and wholesale division, the brand has become deeply woven into the fabric of the South West, known for its heritage, hospitality and commitment to quality.
The Challenge
St Austell was undergoing a complete rebrand of both the brewery and its family of beers. However, their digital ecosystem didn’t yet reflect the modern, unified brand identity they were striving for.
With multiple websites and inconsistent user journeys, St Austell needed a central digital hub that could bring together its diverse offerings from pubs with rooms to wholesale, beer brands and beyond, all while capturing the warmth and character of the South West.
The goal: to create a website that not only represented the new St Austell, but also laid the groundwork for long term growth through digital storytelling and data driven marketing.
Our Approach
We partnered with St Austell to deliver a full digital transformation centred around a new central website. The goal was to bring their diverse offering, pubs, rooms and beers into one cohesive digital experience that reflects the scale, heritage and unique character of the St Austell brand.
We began with discovery and UX strategy, mapping the key customer journeys across pub visitors, overnight guests and beer audiences. These insights shaped a structure designed to help users quickly find pubs, explore stays and discover St Austell’s beers. From there, we translated the brand into a digital experience that feels premium yet welcoming, supported by a scalable CMS built to grow alongside the business. Future phases will introduce enhanced pub finder functionality alongside integrations with booking and CRM platforms.
Alongside the website, Propeller also supported St Austell’s digital growth through targeted paid media campaigns designed to drive direct bookings and strengthen brand engagement. With improved analytics, data layer implementation and reporting dashboards now in place, the team can better understand performance and use those insights to guide future campaigns and creative decisions.
