A reskin built around conversion

Treetop Golf turns an evening out into a trip to the rainforest, two indoor 18-hole courses across Birmingham, Cardiff, Manchester, Bristol, Newcastle and Leicester, each one built around waterfalls, ancient ruins and jungle characters.

Families get a full afternoon exploring the jungle together, and adults keep coming back for it too, whether that’s a night out with friends or a date once the kids’ course is done for the day. Add pizza from the Pizza Cabana, cocktails and coffee from the Thirsty Toucan and Jungle Buzz Cafe, and a round of golf turns into a full night out.

Treetop Golf came to us with a website that reflected the brand well, but it wasn’t built to convert. They needed better UX, and that’s where we came in: the site didn’t explain the proposition well enough, and traffic wasn’t translating to bookings.

We saw an opportunity to make it work harder: sharper journeys, clearer calls to action, easier access to the practical detail people need before they book, and space for audiences beyond families, couples on a date night, groups planning private hire, plus the imagery and social proof to back it all up.

Our goal was to maintain their visual identity while improving the UX and UI to translate into bookings. We migrated hosting across and worked from the foundations already in place rather than rebuilding from scratch, then focused the initial project on rebuilding what sat underneath the site: the navigation, the user journeys, the calls to action, all rebuilt to convert rather than just inform.

It runs on Next.js and Strapi CMS, and the work hasn’t stopped since launch. We keep iterating, testing and refining based on real user data as the estate grows, treating the site as an ongoing part of the business rather than a project that ended once it went live.