The Opportunity

Designing thedigital pub presence

The Opportunity

From ancient, oak-beamed village inns to east London underground cocktail bars, Young’s has been running some of the country’s best pubs for nearly 200 years.

Propeller is proud of our over 15 year relationship during which time we’ve worked on 225 websites encompassing their central site and all of their managed pubs & hotels, along with ongoing performance campaigns.

****Our approach****

Our approach

We launched SEO campaigns, including keyword research, content creation and reporting during key seasonal periods. For example, over Summer we ran pub garden campaigns to highlight their beautiful outdoor venues.

We developed a bespoke API solution for Young’s Design My Night booking system – totally unique to the pub company and industry-leading. This enables customers to make more specific bookings at their favourite local.

After the pandemic we focussed on driving bookings on an upwards trajectory with well planned and executed PPC campaign for the Rugby Six Nations.

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The Results


conversions on Google


increase in conversion rate


of the target audience has been reached

Find out more

Chat to us about our approach and find out how we may be able to help you.