Paid Media
Paid media is a performance tactic to drive return on investment, capture intent, reach and re-engage audiences. Our team of paid experts have experience across all aspects of paid media from pay-per-click, native, social, and affiliate marketing. At Propeller we leverage data, machine learning and audience intelligence to shape our paid media strategy and execution.
Pay-Per-Click Advertising
Pay-Per-Click advertising across search engines allows us to capture intent, putting your brand under the noses of consumers that have identified their need and are on a purchasing journey. Our paid media team ensures you’re utilising the most efficient bid strategies to achieve your goal, whether that is lead generation or an eCommerce sale.
Leveraging pMax across the Google Ad Network, we utilise machine learning and AI to drive results across multiple platforms and placements to ensure we are connecting with audiences where they spend time online, at the most efficient cost to deliver a strong ROAS.
We take a holistic route to search engine marketing (SEM), creating synergy between organic and paid search to maximise budget and drive measurable results for our clients. We use paid search insights to refine our SEO strategies and organic data to test long tail opportunities to capture high-intent. Propeller takes a test and learn approach to ensure our campaigns are constantly learning and driving results forwards.
Paid Influencer Marketing
The rise of influencer marketing cannot go unnoticed and is now utilised as a strong performance tactic for brands to drive awareness, build trust and authority, and importantly drive sales.
Propeller have access to a number of agents and also utilises platforms such as TikTok Marketplace to pair brands with influencers who have the perfect audience for their products or services. We offer end-to-end Influencer management including casting, contract negotiations, briefing, QAing and delivery.
Paid Social Advertising
Social media is a key channel for brand discovery, with more and more consumers turning to social media to learn about a brand and its products.
Not only is paid social a great tactic for creating brand awareness and reaching new audiences, activating a paid social approach can also be a great way to close-the-loop from a sales or acquisition perspective.
We leverage advertising networks across the full social spectrum to ensure we’re connecting with audiences on platforms where they spend their time. We understand the nuances of each platform and design messaging and creative that is platform specific to enhance performance.
Our team are experts across platforms such as Meta, TikTok, Snapchat, Linkedin, X, Reddit and Youtube; building unique media plans tailored to your audience, budget and objectives to drive measurable success.
Our approach to Paid Media
Audience intelligence is the foundation of our approach. Understanding your audience on a granular level enables you to be sophisticated with segmentation and paid media targeting, ensuring you’re reaching the right person, at the right time with the right message.
Ad creative is increasingly crucial to campaign success; we believe it can be upwards of 60% of a campaign’s success being led by the quality of the creative and messaging, which is why Propeller puts creative and messaging at the heart of our campaign strategies.
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