How Can Propeller’s Paid Media Services Maximise Your ROI?
Paid media is a performance tactic to drive return on investment, capture intent, reach and re-engage audiences. Our paid experts have experience across all aspects of paid media, from pay-per-click, native, social, and affiliate marketing. We are a paid media agency that leverages data, AI, machine learning, and audience intelligence to shape our strategy and execution.
Our Paid Media services
Pay-Per-Click (PPC) Campaigns That Capture High-Intent Customers
Pay-Per-Click advertising across search engines allows us to capture intent, putting your brand under the noses of consumers who have identified their need and are on a purchasing journey. Our paid media team ensures you’re utilising the most efficient AI-optimised bid strategies to achieve your goal.
We take a holistic route to search engine marketing (SEM), creating synergy between organic and paid search to maximise budget and drive measurable results for our clients. We use paid search insights to refine our SEO strategies and organic data to test long-tail opportunities to capture high-intent. Propeller takes a test-and-learn approach to ensure our campaigns are constantly learning and driving results forward.
Paid Social Advertising to Grow Your Brand on Every Platform
Social media is a key channel for brand discovery, with more and more consumers turning to social media to learn about a brand and its products.
We leverage advertising networks across the full social spectrum to ensure we’re connecting with audiences on platforms where they spend their time. We understand the nuances of each platform and design messaging and creative that is platform specific to enhance performance.
Our team are experts across platforms such as Meta, TikTok, Snapchat, Linkedin, X, Reddit and Youtube; building unique media plans tailored to your audience, budget and objectives to drive measurable success.
Influencer Marketing That Builds Trust and Drives Sales
The rise of influencer marketing cannot go unnoticed and is now utilised as a strong performance tactic for brands to drive awareness, build trust and authority, and, importantly drive sales.
Propeller have access to several agents and also utilises AI-powered platforms such as TikTok Marketplace to pair brands with influencers who have the perfect audience for their products or services.
We offer end-to-end Influencer management including casting, contract negotiations, briefing, QAing and delivery.
How We Build Paid Media Campaigns That Convert
AI-powered audience intelligence is the foundation of our approach. Understanding your audience on a granular level enables you to be sophisticated with segmentation and paid media targeting, ensuring you’re reaching the right person, at the right time, with the right message.
Ad creative is increasingly crucial to campaign success; we believe it can be upwards of 60% of a campaign’s success being led by the quality of the creative and messaging, which is why Propeller puts creative and messaging at the heart of our campaign strategies.
Why Brands Choose Propeller as Their Paid Media Agency
Propeller prioritises developing high-performance work for our clients. Our paid media experts keep your best interests in mind when they work on your project and offer refined direction. We thrive on getting results that surpass our client’s expectations and reflect on our work to find areas for improvement in the next project. Prepare for consistent progress and care when you work with Propeller, a paid media agency that puts its clients first.
Hear it from our clients
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
Christie Valone, Digital Marketing Manager, Celtic Collection
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Stephen Nason, Senior Marketing and Communications Manager, Boy Smells
Frequently Asked Questions
Paid media describes content that companies have invested in to ensure it reaches their target audience. Paid media includes pop-ups, sponsored social media posts or blogs, video ads, and pay-per-click (PPC) ads. Most paid media is found on social media apps and search engines but you can also invest in placing your ads on website banners or emails.
Paid media helps businesses reach a wider audience and increase brand awareness. This method enables a lot of customisation capabilities, meaning marketers can constantly test and improve their paid media strategy in real-time.
If a promotion isn’t working, it can be pulled instantly. If it needs tweaking, it can be altered quickly and efficiently to deliver the desired results.
Another reason businesses should place importance in paid media, is that it generates faster results than other performance options. While SEO is technically ‘free’, it takes a long time and consistent efforts to see results.
As a paid media agency, we offer confidence and expertise across all social media and search platforms. Whether you’re stuck on what platforms to prioritise or need help enhancing your strategy to reach your target audience, our experts can offer advice and strategy to improve your offering.
Propeller has experience in both B2B and B2C campaigns. Want to see for yourself? Take a look through some of our impressive client case studies below:
To start on your paid media journey with Propeller, contact us today. If you can tell us what you’re looking for, we can create a bespoke package tailored to your goals.
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