Paid Search
Build a cohesive digital solution with thorough research that refines your audience for greater reach.
What is Paid Search?
Paid search advertising is a type of digital marketing strategy where companies pay search engines to place their ads higher on relevant search engine results pages, to drive traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search.
With PPC advertising campaigns, companies don’t pay for anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products.
Our Paid Search Capabilities
Dive deep into understanding your business, your competitors and your target audience to identify the most effective keywords for your campaigns. Our team utilises best-in-class software to uncover high-performing keywords that drive quality traffic. We continuously refine and adapt our strategies along the way, ensuring your ads remain relevant.
What We Consider in Our Paid Search Campaigns
Bidding
Businesses can bid on phrases or keywords that are related to their company, products, or services. The highest bidders get higher rankings on the search results page.
Ad extensions
Companies can include phone numbers and web page links. Your ad placement on SERPs can be determined by the impact of these extensions.
Quality of ads and landing pages
Google will assess and assign a Quality Score for ads, and assess how useful and relevant your landing pages are.
Keywords analysis
It’s imperative to only bid on keywords that are specific and relevant to your business, particularly if you are opting for PPC.
Mobile optimisation
Mobile devices have different user behaviour and search intent. You may be ranking well on desktop but not even appear on the first page of results on mobile, which means you must optimise your paid search ads for mobile use.
Unlock your Full Potential
Unlock the full potential of your digital marketing strategy with our expert paid search capabilities. Harnessing the power of targeted advertising, we meticulously craft and manage campaigns to ensure maximum visibility, engagement, and conversion for your business. From strategic keyword selection to compelling ad creatives and data-driven optimisation, our team is dedicated to driving results. Build a cohesive digital solution with thorough research that refines your audience for greater reach.
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
They work as if they’re an extension of our team. The team is invested in our project — they truly want us to accomplish our goals.
Propeller have always responded promptly which has been hugely appreciated, thanks to the team for their support and patience.
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