The definitive home of American made luxury
Amerifine is the ultimate omni-channel destination for luxury American-made. With more than 40 high-end brands—from heirloom jewelry to handcrafted pianos-their purpose is to shine a light on the best craftsmanship and heritage products produced in America.
To make matters possible, Propeller collaborated with Amerifine and creative agency Construct London as eCommerce agency partners to create a bespoke Shopify Plus eCommerce experience that fuses elegant design with high performance.
As Faye Mythen the founder described: “We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it’s something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same.”
Key Project Highlights
- Custom Shopify Plus Development
A multi-brand ecommerce theme to support Amerifine’s high-end positioning, with brand-driven storytelling and adaptable content modules. - Loyalty Program Setup with LoyaltyLion
We created a customised rewards experience for The Morgan Club, complete with tailored tiering logic and an educational page to showcase member benefits. - Klaviyo Integration
A data-driven, fully automated email environment to support CRM, retention, and campaign performance. - Gorgias Customer Service Integration
Live chat and intelligent form tracking integrated into the shopping experience for quick, contextual assistance. - Member-Only Pre-ordering
Exclusivity features—such as gated experiences for Morgan Club members and pre-order support linked to direct mail campaigns. - Rich Product Pages
In-depth vendor narrative and heritage-rich brand storytelling that blends commerce with education and inspiration. - Custom Landing Pages
Amerifine’s advanced CMS blocks enable the team to create expertly curated content hubs and campaign-focused product showcases with ease.
Amerifine’s platform is the nexus of luxury, narrative, and scalable commerce—providing an elevated customer experience befitting the products it carries.
Need a Shopify Plus agency to design a luxury ecommerce experience?
At Propeller, we assist leading brands in bringing vision to digital performance—from Shopify Plus builds and CRM integrations to high-converting design and continuous optimisation.
Get in touch with us today to discover how we can assist you in building an ecommerce experience as great as your brand.
