Amerifine is the ultimate omni-channel destination for luxury American-made. With more than 40 high-end brands—from heirloom jewelry to handcrafted pianos-their purpose is to shine a light on the best craftsmanship and heritage products produced in America.
To make matters possible, Propeller collaborated with Amerifine and creative agency Construct London to create a bespoke Shopify Plus eCommerce experience that fuses elegant design with high performance.
As Faye Mythen the founder described: “We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it’s something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same.”
