Top 10 Hospitality Agencies in the UK (2025)

The hospitality industry is increasingly reliant on digital channels to attract guests and drive bookings. In this landscape, a powerful digital marketing strategy is key for success. As hospitality relies heavily on creating memorable experiences, there is a real need to extend that experience beyond just physical doors, reaching potential guests where they spend most of their time: online.

A strategic partnership with the right agency can significantly impact your bottom line, driving bookings, boosting brand recognition, and cultivating loyal customers. The right digital partner will understand your business goals and craft a holistic digital strategy to meet your objectives.

This guide unveils the top 10 hospitality marketing agencies in the UK for 2025. It’s designed to help you navigate the complex landscape and elevate your guest experience with the right partner. We’ll explore what makes these agencies stand out, the services they offer, and how they can transform your hospitality brand’s performance.

1. Propeller

Propeller’s hospitality knowledge, expertise and track-record of delivering results in the space is second to none. We are the go to hospitality agency for increasing bookings and driving digital growth.

Our clients include Young’s, Aman, Marstons, Azzurri Group, Hall & Woodhouse, Firmdale Hotels and The Celtic Collection.

We deliver results across the following services:

• Web development
• SEO
• PPC
• Social Media Marketing
• Conversion Rate Optimisation
• Analytics 
• UX & UI Design
• Kiosk Innovation
• Growth Strategy

From increasing bookings, targeting your ideal customers, boosting your visibility online to optimising your conversation rate, we are the experts when it comes to digital marketing in hospitality.

If you’d like to find out more about how we can deliver results for your hospitality business, get in touch today.

2. Leisure PR

Leisure PR is a PR agency serving the hospitality and leisure sectors. Leisure PR’s main services include crisis management, reputation management and public relations.

Based in Richmond, London, Leisure PR acts on behalf of national and international clients.

3. Skout

Skout is a B2B PR and communications agency providing services to the entirety of the hospitality and leisure sector. This is both directly to hospitality brands including hotels and restaurants, bars and cafes, gyms and health clubs to the suppliers of products and services into these businesses.

Based in Cheshire, they help hospitality businesses communicate effectively, whether it be through crisis management, press and digital channels or creative B2B campaigns.

4. Maya

Maya is a branding and design agency for the hospitality industry. They craft unique identities for hospitality businesses including Hotels & Resorts, Drink Brands, Cocktail Bars, and Restaurants.

Their services include branding, consultancy, design and experiential activations.

5. Greatergood

Greater good brands is a hospitality and design branding agency. Their services include brand strategy, experiential, landlord packs, interior design and experiential brand activations.

Their clients include Martell, Chesterfield Theatres and The Graft.

6. Harrison

Harrison is a branding, interior design & architecture agency for the hospitality industry.

Their services include interior design, concept design, due diligence, brand identity and site & space planning.

7. Purity

Purity is a brand experience agency working with the likes of Marriott, Time Out and Lee Kum Kee.

Their services include brand experience, product sampling and promotional staffing.

8. Full Volume PR

Based in Manchester, Full Volume PR blends big agency thinking and experience with a passionate and tenacious boutique approach for hospitality brands.

Their services include media relations, events and public relations.

9. Sapience Communications

Sapience Communications is a Hospitality & Luxury PR agency with services including corporate communications, crisis communications, reputation management and B2B event management.

Their clients include The Lensbury Resort, PlanetWatch and Royal Garden Hotel.

10. Glorious Creative

Based in Manchester, Glorious Creative is a specialist branding and creative agency with over 20 years of experience.

Services include brand strategy, advertising, packaging, brand guidelines and brand architecture. Their clients include Reserve Wines, Night Lark and The Grumpy Goat.

A hospitality marketing agency provides marketing services such as search engine optimisation (SEO), pay-per-click (PPC) advertising, conversion rate optimisation (CRO) and social media management (SMM) to businesses within the hospitality industry.

These agencies exclusively focus on the needs of hotels, resorts, restaurants, and other businesses within the travel and leisure sector. They possess a deep understanding of the industry’s nuances and are equipped to develop and execute targeted marketing campaigns that drive results.

Agencies can be a real asset and partner to drive your business objectives including increasing your online visibility and driving more bookings to your venues.

If you’re looking to increase bookings and successfully navigate the changing digital landscape, a specialised hospitality agency can help you drive results. An expert hospitality agency brings a wealth of knowledge, access to cutting-edge tools, and data-driven insights to the table. Here are some of the ways a hospitality agency can help your business:

• Elevate your brand and increase brand awareness: Craft a compelling brand narrative that resonates with your target audience and increase the amount of people who know about your business.
• Increase online visibility: Optimise your website and content for search engines to attract more impressions and visitors to your site.
• Drive direct bookings: Implement strategies that increase your conversion rate on site and activate campaigns that drive bookings directly through your website.
• Improve the user experience: Make sure your website and all digital channels are optimised for the user.
• Build a community: Leverage social media, email marketing, and other channels to build relationships with your guests and foster loyalty.

Hospitality marketing agencies offer a range of services, including:

• Search Engine Optimisation (SEO): Helping to boost your website’s ranking in search results to attract more organic traffic.
• Pay-Per-Click (PPC) advertising: Paid media campaigns across search engines and social media to drive awareness of your brand as well as more bookings to your venues.
• Content marketing: Creating valuable and engaging content that attracts and retains your target audience.
• Social media marketing (SMM): Managing your social media presence, engaging with followers, and creating content that cuts-through in every social media platform.
• Web design and development: Creating a user-friendly and visually appealing website that converts visitors into guests.
• Conversion Rate Optimisation (CRO): Running multi-variate testing on key elements such as contact forms to increase your conversion rate and number of bookings.
• Analytics: Helping you make informed business decisions with the power of data and analytics.
• Email marketing: Building an email list and sending targeted messages to promote special offers and drive bookings.

The best hospitality marketing agencies all have one thing in common—they have a proven-track record of delivering results for hospitality clients. This track-record of results is also backed by a deep understanding of the sector as well as the hospitality consumers.

What also distinguishes from good to great is a real focus on using data and analytics to inform marketing strategies and measure results.

Choosing the right agency is crucial for your hospitality business’ success. Some of the key factors to consider are:

• Experience: Look for an agency with a proven track record and many years of experience in the hospitality industry.
• Clients: Look into their past work and see what calibre of clients they work with to get a sense of their expertise.
• Client testimonials and reviews: Read reviews and testimonials from their previous and current clients to get a good sense of what they’ve been able to deliver in the past.
• Communication: Choose an agency that is responsive and communicates effectively.

Key questions to ask potential agencies:

• “What experience do you have working with businesses similar to mine?”
• “Can you provide examples of successful campaigns you’ve run for other clients in the hospitality space?”
• “What is your approach to digital marketing for the hospitality industry?”
• “How do you measure the success of your campaigns?”

A strategic partnership with a skilled hospitality marketing agency can unlock your hospitality business’ full potential, leading to:

• Increased direct bookings: Drive more revenue through direct bookings through your website through optimisation and a digital-first approach.
• Enhanced brand visibility: Increase your online presence and reach a wider audience.
• Improved user experience: Build stronger relationships with your guests and foster loyalty.
• Higher ROI: Maximise your marketing spend and achieve measurable results.

While some marketing efforts, like PPC advertising, can deliver quick results, others, like SEO, require a longer-term approach. It’s essential to set realistic expectations and track key metrics, such as website traffic, conversion rates, and booking revenue, to measure the success of your campaigns.

The in-house vs. agency dilemma: Weighing your options

Deciding whether to manage your marketing in-house or outsource to an agency depends on your resources, budget, and expertise. An agency can provide specialised skills and experience, but it comes at a cost. Carefully weigh the pros and cons before making a decision.

In the competitive world of hospitality, even small missteps in your digital marketing strategy can have significant consequences. Avoid these common pitfalls to improve your online presence and drive bookings:

• Over-reliance on partner bookings: Failing to prioritise your direct bookings is one of the most common mistakes a hospitality business can make. While some can be valuable partners, an over-reliance on them can significantly impact your profitability. While they tend to offer broad reach, they also come with hefty commission fees, eating into your revenue.
• Poor website design: Your website is your digital storefront—the first impression many potential guests will have of your brand. A website that is not user-friendly, mobile-responsive, or visually appealing is a major turn-off and can lead to lost bookings and revenue. Think of it this way—if your website is difficult to navigate, potential customers will simply move on to another website.
• Ignoring online reviews: Online reviews are a powerful form of social proof. Potential guests heavily rely on reviews from previous guests to make informed decisions. Failing to monitor and respond to online feedback, both positive and negative, is a significant mistake. Negative reviews, left unaddressed, can damage your reputation and deter potential guests. Positive reviews, left unacknowledged, are missed opportunities to build relationships and encourage loyalty. There are also real nuggets of wisdom in these reviews which you can use to improve your guest experience and continue to attract new customers.

In today’s competitive landscape, a strong digital marketing strategy is essential for any hospitality brand looking to achieve results and future proof their business. By partnering with one of the top hospitality marketing agencies in the UK, you can unlock your brand’s full potential, attract more guests, and achieve lasting success.

Ready to elevate your hospitality business? Propeller’s expert team is here to transform your vision into reality. Contact us today to and let’s shape your brand’s future.