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Shopify development agency works with Pure for Men

Case study: Brand proposition & product showcase

[ Client ] Pure for Men
[ Platform ] Shopify Plus
[Service ] eCommerce, Health & Wellness

Overview/ challenges

Pure for Men wanted to stand out in a crowded supplement landscape. They called on us as their Shopify development agency to create a website to showcase their products and hone in on what makes them special – a unique brand and welcoming tone of voice.

Our approach

  • We built a bespoke, mobile-friendly theme on Shopify Plus.
  • We recognised a need to promote Pure For Men health products with a greater focus on product benefits for the customer.
  • We used ingredient-leading storytelling to expand the product page with more key information while keeping it neat and stylish to avoid overloading the customer.


  • 117% increase in sales YOY
  • Conversion rate consistently above 3%
  • 84% of sales from mobile

By Propeller: Shopify Plus agency

As a long-standing Shopify development agency in London, we’re no strangers to building beautiful ecommerce stores. Our team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.

Our Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers. With our knowledge of bespoke builds and theme customisations, you can showcase product knowledge and striking imagery without the clutter – you can let us worry about the details.

Build your Shopify ecommerce store for an optimal customer journey to transform strategic objectives into commercial success with our specialist Shopify production team.

Because we’re a certified Shopify Plus partner agency, understanding the ecosystem of this market-leading platform is second nature to us. Our specialist Shopify Plus UX team can guide brands through complex migrations, build bespoke storefronts for D2C and B2B business, and evolve the customer experience with flexible loyalty, communication, and personalisation programmes.

Design flexibility, seamless app integration, scalability and top level performance are just a few reasons to choose Shopify Plus. One great reason to choose Propeller as your Shopify Plus partner agency is our innovative use of Shopify’s extensive tools. From the coding that creates special offers to streamlining tech stacks, there’s nothing we can’t tackle on Shopify Plus.