Pub Marketing Agency
Pub website design
In today’s digital world, ranking highly on related search results is crucial for your pub’s success. Using a pub website design agency will ensure your website is built to be seen. We’ll leverage proven SEO techniques to ensure your pub ranks high in relevant searches. This includes optimising website content, meta descriptions, and local listings.
More than just a website
Additionally, we can implement targeted PPC advertising campaigns to drive qualified traffic directly to your online booking system or event pages.
Utilise professional photography and captivating videography to showcase your food, drink and atmosphere, and enhance brand memorability.
Prioritise user-friendly navigation, ensuring menus, bookings, and event information are readily accessible for a seamless guest experience.
Create a website that adapts flawlessly across all devices, particularly smartphones, to cater to today’s on-the-go customers looking for their next pub visit.
Craft a compelling website that reflects your pub’s unique character and fosters a genuine connection with potential customers.
Web Development
Your pub’s website is often the first impression a potential customer has of your venue. We design and build websites that showcase your food, drink and atmosphere, drive table bookings, and work seamlessly on every device. Discover more about our approach to pub website design.
Search Engine Optimisation
Our team of experts understand the local search behaviour that drives footfall to pubs and bars. We craft data-driven SEO strategies that put your venue in front of the right customers at the right time, whether they’re searching for a Sunday roast, a pub near them, or your venue by name.
CRO
Our CRO specialists have a deep understanding of how customers browse and book with pubs and bars online. Through a data-driven approach, we analyse website performance and user interactions to identify opportunities to turn more visitors into bookings and orders.
Paid Media
We help pubs and bars reach new customers exactly when they’re searching for somewhere to eat, drink or host an event. Through targeted paid social and search advertising, we drive qualified traffic to your booking system and menu pages, maximising footfall and revenue.
Analytics
We focus on uncovering the insights that will generate results for your pub. Our expert analytics team unlocks the power of your data, translating it into actionable insights, from booking patterns to footfall trends, that drive smarter decisions.
Our process for unlocking your pub's marketing
Getting to know you and your goals
We start by getting to know your pub, your customers and exactly what you’re looking to achieve. We conduct a comprehensive audit of your digital presence and use deep audience insights to craft an effective digital strategy that will put your pub on the map.
Crafting a data-driven strategy
Utilising industry tools and competitor analysis, we’ll delve into your customers’ online behaviour, preferred channels, and pain points. This helps us craft a data-driven strategy tailored to reach the right customers in the right places, from search and paid social to organic social.
Content and messaging that resonates
We’ll develop a content strategy and messaging that highlights your pub’s unique character and offering. Through strategic content creation, distribution and analysis, we help our clients effectively connect with their target customers, driving footfall and sustainable growth across your channel mix.
Always on optimisation
We’ll regularly analyse website traffic, online booking performance, and conversion rates to track the effectiveness of your digital marketing efforts. Based on this data, we’ll make adjustments to your strategy and tactics to optimise your return on investment and drive more customers through your door.
Got questions? We’ve got answers
Pub digital marketing refers to all the online marketing efforts used to attract customers, increase bookings and footfall, and build brand awareness for pubs and bars. It includes search engine optimisation, paid media, social media marketing, conversion rate optimisation and much more.
Most customers now research food, drink and events online before they visit. Effective digital marketing helps your pub appear at the top of search results and on social media feeds, reaching potential customers who might otherwise choose a competitor.
A combination of local SEO, targeted paid social and search advertising, and a strong, easy-to-navigate website helps customers find you, check your menu and events, and choose to visit, whether that’s for a quick pint or a special occasion.
Yes, digital marketing allows you to target multiple audiences, from regulars and locals to those looking for food, events, or a special occasion booking.
By implementing effective digital marketing strategies, you can grow your pub business, attract new customers, build loyalty, and ultimately drive footfall and revenue.
We’re a digital agency with experience catering to all types of pubs and bars, from independent locals to multi-site pub groups looking to build a stronger digital presence.
From voice search optimisation, hyper-local targeting and short-form video content, there are a lot of digital trends to keep on top of. We pride ourselves on helping our clients navigate through these and translating them into actionable steps in their digital roadmap.
Don’t just take our word for it…
The Propeller team has a deep understanding of the business and its goals. They really know our business and our pubs inside out.
Jenny Alcock, Head of Digital, Young's
They are an innovative and excellent web agency, but I think what sets Propeller apart is the people. Easy to talk to, and always approachable.
Rosie Akenhead, Head of Marketing, Hall & Woodhouse
