Hotel Marketing Agency
Leading Hospitality Agency with 25 Years Industry Experience
Our knowledge of the hotel industry is second to none. We’re a Hotel Digital Marketing Agency with over 25 years of experience working with leading hotel and hospitality brands to drive direct bookings and reduce reliance on OTAs.
We create conversion-driven digital strategies for hotels, including website design & development, metasearch and paid media, SEO strategy, and conversion rate optimisation.
Our dedicated team are hospitality industry experts and will work with you to achieve a 360° digital strategy that delivers measurable, tangible results, see our work with hotel and travel brands.
Web Development
Most businesses only have visibility over their own performance. Gravity AI watches your competitors every day, their websites, ads, social activity, and AI search visibility, giving you a clear, continuous picture of the market around you, not just the numbers inside your own business.
AI SEO
Our team of experts understand the evolving algorithms and user behaviour that shape hotel search. We craft data-driven AI-SEO strategies that put your hotel in front of the right guests at the right time, whether they’re searching for a destination, an experience, or your property by name.
CRO
Our team of CRO specialists have a deep understanding of guest behaviour and booking journey optimisation. Through a data-driven approach, we analyse website performance and user interactions to identify hidden opportunities for improvement, increasing the percentage of visitors who complete a direct booking rather than leaving for an OTA.
Meta Search & Paid Media
We help hotels reduce dependency on OTAs and grow direct bookings through metasearch advertising across Google Hotel Ads, TripAdvisor, Trivago, Kayak and Bing. Metasearch typically delivers a strong return on ad spend, often cited around 9:1, while protecting your rate parity and keeping more of every booking’s value in-house. Combined with targeted paid media, this is one of the fastest ways to shift bookings away from commission-heavy OTAs and onto your own site.
Analytics
We focus on uncovering the insights that will generate results for your hotel. Our expert analytics team unlocks the power of your data, translating it into actionable insights, from booking patterns to channel performance, that drive smarter decisions.
Why Choose Propeller
At Propeller, we’re not just another digital marketing agency, we are experts in the hospitality industry. We’ve been dedicated to helping hotels thrive in the digital age for over 25 years. This extensive experience translates into a deep understanding of the unique challenges and opportunities hotels face online, from OTA dependency to seasonal demand shifts.
Our team goes beyond general marketing knowledge. We have hospitality industry specialists who understand the ins and outs of hotel operations, from booking engine integrations to rate parity across channels.
What really sets us apart is our audience understanding. We get granular, analysing demographics, online behaviour, and preferences of your specific guest profiles. This allows us to craft targeted messaging and content that resonates with the guests most likely to book direct and return.
Our Process for Unlocking Your Hotel's Marketing
Getting to know you and your goals
We start by getting to know your hotel, your guests and exactly what you’re looking to achieve. We conduct a comprehensive audit of your digital presence, including your OTA dependency and direct booking ratio, and use deep audience insights to craft an effective digital strategy that will put your hotel on the map.
Crafting a data-driven strategy
Utilising industry tools and competitor analysis, we’ll delve into your guests’ online behaviour, preferred channels, and pain points. This helps us craft a data-driven strategy tailored to reach the right guests in the right places, from search and metasearch to social.
Content and messaging that resonates
We’ll develop a content strategy and messaging that highlights your hotel’s unique value proposition. Through strategic content creation, distribution and analysis, we help our clients effectively connect with their target guests, driving direct bookings and sustainable growth across your channel mix.
Always on optimisation
We’ll regularly analyse website traffic, booking engine performance, and conversion rates to track the effectiveness of your digital marketing efforts. Based on this data, we’ll make adjustments to your strategy and tactics to optimise your return on investment and reduce reliance on OTAs.
Got questions? We’ve got answers
Hotel digital marketing refers to all the online marketing efforts used to attract guests, increase direct bookings, and build brand awareness for hotels. It includes search engine optimisation, metasearch and paid media, social media marketing, conversion rate optimisation and much more.
The majority of guests research and book accommodation online before they travel. Effective digital marketing helps your hotel appear at the top of search results, on relevant metasearch platforms, and on social media feeds, reaching potential guests who might otherwise book through an OTA instead of direct.
A combination of metasearch advertising across platforms like Google Hotel Ads, TripAdvisor, Trivago, Kayak and Bing, alongside SEO, CRO and a strong direct booking experience, helps guests find and book with you directly rather than through a third party, protecting your margins and your relationship with the guest.
Yes, digital marketing allows you to target multiple audiences, from business travellers to leisure guests and everything in between.
By implementing effective digital marketing strategies, you can grow your hotel business, attract new guests, build direct booking loyalty, and ultimately drive revenue and RevPAR.
We’re a digital agency with experience catering to all hotel types, from boutique independents to multi-property groups seeking to reduce OTA dependency and build a stronger direct booking channel.
From voice search optimisation, hyper-personalisation and rate parity management across metasearch channels, there are a lot of digital trends to keep on top of. We pride ourselves on helping our clients navigate through these and translating them into actionable steps in their digital roadmap.
