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GEMMA by WP Diamonds

One Site. Endless Jewellery Brands. The Perfect Shopify Plus Solution.

The Destination for the Luxe Jewellery Shopper.

The Destination for the Luxe Jewellery Shopper.

Using Shopify Plus we built a luxe store for the leading NYC diamond brand selling high-quality pre-owned designer jewellery from brands including Rolex, Tiffany & Co, Chanel and Cartier.

Ultimate Shoppability

Ultimate Shoppability

Our eCommerce team delivered full UX, site design, build and Shopify Plus consultancy.

Promotes and sells their thousands of one-off jewellery products to a discerning price led consumer.


  • Highly customised design
  • Multiple homepage regions
  • Seven layered multi-faceted filter
A Luxe One Stop Shop

A Luxe One Stop Shop

With thousands of SKUs and a dozen unique collections pages, the site showcases their wide range of designer and diamond jewellery.

Integrations include Affirm for payment later and Signifyd for fraud protection.

More Of What We Do