HowGravity AiWorks
How Gravity Ai works
Gravity Ai shifts what it's working on each month based on what's happening in your market. Here's how that runs day to day.
Two things run at the same time.
The activity changes month to month. One month, we’re writing content and tightening the schema for AI Overview citation. Next, we’re running CRO tests because your conversion rate has dropped. The month after, we’ll shift paid spend because a competitor has moved into your category.
The intelligence layer doesn’t change. It runs every day in the background, regardless of what’s taking the monthly headline slot.
AI Powered SEO and Growth Retainer
Market watched daily. Strategy moved monthly.
What runs continuously
We watch your market every day. Competitor sites, their active advertising, their social activity, and how visible they are in AI search.
We watch your own performance alongside it: organic visibility, AI citations, conversion trends, and technical health.
All of it feeds a dashboard you can log into whenever you want. None of it waits for a monthly meeting.
What runs monthly
Every month, one of four disciplines takes the lead. SEO and AI SEO. CRO and personalisation. Paid media. Or content and digital PR. Which one depends on what the market’s done and what’s coming up in your own calendar.
The call is made in the monthly strategy session. Forty-five minutes, same shape every time. We walk through what the market’s done, what we did about it, and where the work sits for the next thirty days. Signed off on the call.
You’ll have one dedicated strategist running the sessions. Not an account manager reading someone else’s deck.
Services included in Gravity Ai
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Gravity Ai Overview
Gravity AI is built around your market, not a fixed set of deliverables. Every month, we assess what’s changed, competitor moves, visibility shifts, conversion drops, and direct the work where it’ll have the most impact. One strategist, one session, one retainer that moves when your market does.
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Competitor Intelligence
Most businesses only have visibility over their own performance. Gravity AI watches your competitors every day, their websites, ads, social activity, and AI search visibility, giving you a clear, continuous picture of the market around you, not just the numbers inside your own business.
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AI SEO
Most SEO stops at Google. AI SEO goes further, optimising your brand to appear in the AI-generated answers that millions of people now use instead of traditional search. We align your content, authority, and technical foundations so that AI Overviews don’t just find you, they recommend you.
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SEO
Most businesses focus on getting traffic. SEO is about getting the right traffic, people actively searching for what you offer. We optimise your content, technical foundations, and authority so you rank higher in Google, stay there, and turn that visibility into real revenue.
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CRO
Getting people to your site is only half the battle. CRO is about making sure they actually convert when they get there. We analyse user behaviour, identify where people are dropping off, and run A/B tests to fix it, turning more of your existing traffic into bookings, purchases, and leads.
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Paid Media
Paid media puts your brand in front of the right people at exactly the right moment, whether they’re searching on Google, scrolling Instagram, or watching TikTok. We build campaigns across PPC, social ads, and affiliate that drive measurable return on every pound spent.
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Analytics
Most businesses are drowning in data but starving for insight. We cut through the noise, tracking the metrics that actually matter, building dashboards you’ll use every day, and turning numbers into clear decisions that move your business forward and drive real, measurable growth.
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Social Media Marketing
Social media isn’t just about posting, it’s about building an audience that trusts you and buys from you. We manage everything from content strategy and community management to paid social and influencer campaigns, connecting your brand with the people most likely to become customers.
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Web Development
Your website is your highest-performing salesperson; it’s working 24/7, and most customers will judge your brand on it before they ever speak to anyone. We build fast, scalable, conversion-focused websites that don’t just look great but are engineered to turn visitors into customers from the moment they land.
Measured against the top performers
Your own numbers don’t tell you much on their own. Traffic up 20% is fine, unless the competitors you worry about are up 40%.
Gravity Ai benchmarks you against the top performers in your category and reports it alongside your own data.
The benchmark tells you honestly how you’re doing, and it doubles as an idea pipeline.
When something starts working for the top tier, we see it early.
Got questions? We’ve got answers
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