Top Social Media Agencies in the UK (2025)

In today’s digital-first world, businesses can’t afford to ignore the power of social media. With over 5 billion active users across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, social media provides an unparalleled opportunity for businesses to expand their reach. However, in a crowded online space, simply having a presence isn’t enough—brands need a clear, targeted strategy.

Social media marketing (SMM) agencies do more than just create content and run ads—they become strategic partners in shaping your online identity. Combining creativity with data-driven insights, the best agencies ensure your message resonates with the right audience and builds lasting relationships with customers. A great agency becomes an extension of your team, offering expertise and measurable results.

If you’re ready to partner with the industry’s best, we’ve compiled a list of the top social media marketing agencies in the UK for 2025. This guide will highlight their strengths and why they’re trusted partners for brands navigating the complexities of social media this year.

We’ve curated a list of the best SMM companies in the UK, each with a proven track record of delivering exceptional results. From strategy development to community management, here’s an overview of these top agencies:

1. Propeller

At Propeller, we believe in the transformative power of social media. Our approach combines data-driven strategies with creative content to connect brands with their audiences on the platforms where they are most active.

Our services include:

• Web development
• SEO
• PPC
• Social Media Marketing
• Conversion Rate Optimisation (CRO)
• Analytics
• UX/UI design
• Kiosk Innovation
• Growth Strategy

Whether you’re looking for a targeted social media strategy, ongoing account management, or influencer marketing expertise, our team is well-equipped to help you succeed.

Notable clients: Pocari Sweat, The Mixologist Garden, The National Television Awards, PLT Golf, Young’s, Azzurri Group.

If you’re ready to take your social media presence to the next level, [Contact us] today or [visit our home page] to learn more.

2. Little Media Agency Ltd

Located in Birmingham, Little Media Agency creates high-impact social media campaigns that help businesses of all sizes build engaged communities and boost visibility. Their creative strategies deliver measurable results across various industries.

Notable clients: The Cube Birmingham, RoomSketcher, Metpo, Geopost/DPD Group.

3. One of One Group

One of One Group focuses on creating data-driven social media strategies and content that foster authentic brand relationships. They help businesses build strong online identities and grow through engaging campaigns.

Notable clients: Bagel Factory, Kivoto, Little Acorns, Pink Dragon.

4. Soap Media

Based in Preston and Manchester, Soap Media takes a customer-first approach, offering tailored strategies in SEO, social media management, and content creation. They deliver measurable growth for clients across various sectors.

Notable Clients: Money Supermarket, Redrow, Clogau, Centre of Excellence.

5. Limelight Digital

Limelight Digital specialises in cost-effective social media strategies, perfect for startups and small businesses looking to establish an online presence without breaking the bank.

Notable Clients: Contra Vision, Ron Brooks, Peter Vardy, Forza Finance.

6. Studio2

Studio2 helps eCommerce businesses thrive with performance-driven social media strategies, focusing on engagement, content creation, and data analysis to boost conversions.

Notable Clients: Aldiss, Switch Electronics, Eve Taylor, Heinnie Haynes.

7. Upbeat

Upbeat specialises in paid social media and content production to help direct-to-consumer brands scale. They use data-driven strategies to fuel sustainable growth.

Notable clients: Waggel, Just Wears, Watch Pilot, Olympvs.

8. Tank

Tank merges content marketing with social media strategy, creating authentic, relatable content that drives meaningful brand conversations and builds trust.

Notable clients: Affinity, Creditfix, Ipsos Retail Performance, Bossa Nova Robotics.

9. Shogun Social

Shogun Social focuses on helping public sector and educational brands build communities through organic social media and influencer marketing, fostering engagement and measurable results.

Notable clients: Southampton City Council, Southampton SO25, Maritime Uk Solent

10. Make Me Social 

Make Me Social offers a full range of social media services, from influencer marketing to email campaigns, using a data-driven approach to help brands scale and achieve long-term success.

Notable clients: Avani Hotels & Resorts, Sub Zero Detailing, Expectancy, Nielsen-Massey.

An effective social media strategy goes far beyond simply posting content or running ads. It involves understanding your audience, crafting a tailored strategy, creating high-quality content, engaging with followers, and continually optimising campaigns. For many businesses, managing all of this in-house can be overwhelming and time-consuming.

Leading social media agencies bring in-depth expertise, advanced tools, and resources to help businesses execute strategies that work. Here’s how working with an agency can elevate your business:

1. Brand Awareness: Agencies can boost your brand’s visibility through organic strategies or targeted ads, reaching a wider audience and ensuring your message speaks to the right people.
2. Engagement: They foster meaningful interactions by responding to comments, running interactive campaigns, and creating engaging content that builds stronger relationships with your audience.
3. Lead Generation: Agencies design strategic campaigns that capture potential customers and nurture them through the buyer’s journey.
4. Customer Service: Agencies can manage real-time customer inquiries and resolve issues quickly, ensuring a positive experience for your followers.
5. Sales Growth: Through campaigns that drive traffic to your website or eCommerce platform, agencies help convert leads into paying customers, increasing sales and boosting revenue.

Partnering with a top SMM agency offers distinct advantages. Here’s why it’s a game-changer for your brand:

1. Expertise and Experience: Agencies bring years of experience and a deep knowledge of platform algorithms, audience behaviour, and marketing best practices, ensuring your campaigns are optimised for maximum success.
2. Time and Resource Management: Managing social media accounts, creating content, and interacting with followers can be time-consuming. Agencies take on these tasks, freeing you to focus on your business’ core activities.
3. Data-Driven Strategies: Agencies use advanced analytics tools to track key metrics such as engagement, clicks, and conversions, continuously refining campaigns for better performance.
4. Scalability: As your business grows, your social media needs will evolve. Agencies are experts at scaling campaigns, whether expanding to new platforms, increasing ad spend, or refining strategies to meet evolving business goals.

1. Social Media Strategy Development

A tailored strategy is the foundation of any successful campaign. Agencies dive deep into understanding your brand, audience, and market to craft a strategy aligned with your business goals. They use data and insights to create campaigns that resonate with your audience.

How Do Agencies Tailor Strategies for Each Social Media Platform?

Each social media platform serves a unique purpose and audience. Agencies tailor their strategies to make the most of each one:

• Facebook: Focuses on community engagement and running targeted ad campaigns.
• Instagram: Leverages visual storytelling, influencer partnerships, and Reels to connect with followers.
• LinkedIn: Uses thought leadership and employee advocacy to establish credibility in B2B.
• TikTok: Drives viral content using trends, hashtags, and engaging video formats.
• Twitter: Sparks real-time engagement and customer service with hashtag campaigns.

 

2. Content Creation & Management

Agencies craft high-quality content that tells your brand’s story and builds trust. They handle everything from content creation to scheduling to ensure consistency and quality.

How Do Agencies Create and Schedule High-Performing Posts?

• Platform-Specific Content: They craft content tailored for each platform, such as Instagram Reels or Twitter threads, to enhance engagement.
• Content Calendar Planning: They use tools like Buffer and Later to schedule posts at optimal times, ensuring maximum reach.
• A/B Testing: They run A/B tests on different content types, analyse performance, and refine strategies for continuous improvement.

 

3. Paid Social Advertising

Paid ads accelerate brand awareness and drive conversions. Agencies help you create targeted paid campaigns that reach the right audience, retarget previous visitors, and convert leads into customers.

How Do Agencies Manage Ad Budgets, Audience Targeting, and Campaign Optimisation?

• Campaign Goals: Agencies set clear objectives for each campaign, whether for awareness, engagement, or conversion.
• Budget Allocation: They strategically allocate budget across platforms and ad formats to maximise ROI.
• Audience Segmentation: Using lookalike targeting and data insights, agencies ensure your ads reach the right audience.
• Performance Tracking: Continuous tracking and optimisation ensure campaigns are reaching their full potential.

 

4. Influencer Marketing & Community Engagement

Influencers are powerful tools for expanding your brand’s reach. Agencies identify the right influencers, structure collaborations, and foster engaged communities around your brand.

How Do Agencies Manage and Measure Influencer Collaborations?

• Vetting Influencers: Agencies select influencers based on authenticity, engagement rates, and alignment with brand values.
• Managing Contracts and Deliverables: Agencies handle all aspects of influencer contracts, ensuring the campaign goals are met.
• Tracking Performance: Agencies measure the success of influencer campaigns through engagement metrics, ensuring strong ROI.

 

5. Analytics & ROI Tracking

Agencies track key metrics such as engagement, reach, and conversions to ensure your social media efforts are delivering results.

How Do Agencies Use Analytics Tools?

• Hootsuite: Manages social media and tracks performance across multiple platforms.
• Sprout Social: Provides valuable audience insights and sentiment tracking.
• Google Analytics: Monitors website traffic from social platforms and measures ROI.

Key Performance Indicators (KPIs) Used by Agencies

• Engagement Rate: Measures interactions (likes, comments, shares) with posts.
• Click-Through Rate (CTR) and Conversion Rate: Tracks how well posts drive website traffic and generate sales.
• Audience Growth and Retention: Measures long-term audience growth and the consistency of engagement.

The best UK social media firms deliver measurable results with strategies that foster real growth. Here’s what makes them stand out:

• Data-Driven Strategies for Maximum ROI: They design tailored campaigns that are optimised in real-time for ongoing success.
• Creative, Platform-Optimised Content: They create engaging, platform-specific content to drive engagement, while maintaining a consistent and compelling brand voice.
• Proactive Community Engagement & Reputation Management: The build authentic connections with your audience, respond swiftly to feedback, and expertly manage your brand’s reputation online.

Choosing the right agency is key to your brand’s success. Here are steps to ensure a good fit:

1. Define Your Goals: Be clear about your objectives—whether it’s boosting brand awareness, increasing sales, or driving engagement. This will help you find an agency that specialises in your desired outcomes.
2. Evaluate Experience: Select an agency with a proven track record in your industry. Look for their portfolio, case studies, and client testimonials to ensure they’ve consistently delivered results.
3. Assess Strategy & Creativity: Ensure the agency offers customised strategies, creative content, and clear communication. They should use data-driven approaches, remain transparent, and keep you engaged throughout the process.
4. Consider Budget and ROI: Make sure their services fit within your budget and come with a clear plan to achieve a positive ROI. It’s important to focus on long-term value rather than just the lowest price.

Key Questions to Ask Before Choosing a Social Media Marketing Agency:

To assess if a social media firm is the right fit for your business, consider asking these questions:

• “What is your experience with businesses in my industry?”
• “Can you provide examples of past campaigns and results?”
• “How do you develop a social media strategy?”
• “What platforms do you specialise in, and which ones are best for my business?”
• “How will you measure success and ROI?”
• “How do you handle communication and reporting?”
• “What’s your approach to community engagement and reputation management?”

Propeller is a top-tier social media marketing agency in the UK, offering a comprehensive suite of services designed to accelerate online growth for businesses. With decades of experience and a proven track record, we’ve established ourselves as trusted partners for brands across a range of industries, including hospitality, hotels & travel, luxury, retail, and property.

Our approach is focused on driving engagement, increasing traffic, and boosting conversions—helping your brand unlock its full potential in the digital space.

Propeller sets itself apart with a results-driven approach to social media marketing. Here’s why we lead the way the way amongst agencies offering social media services in the UK:

1. Industry Expertise: With years of experience in sectors like hospitality, travel, and food & drink, we craft bespoke strategies that align with the unique needs of each industry.
2. Proven Success: Our campaigns drive real, measurable outcomes—such as a 200% increase in conversions for Twinings and a 60% sales growth for Boy Smells.
3. Data-Driven Strategies: We combine creative content with data insights to deliver campaigns that are not just innovative, but backed by real, impactful results.
4. Full-Service Offering: From strategy development to content creation, influencer marketing, and paid ads, we handle it all, providing a comprehensive approach that covers every angle of your social media efforts.
5. Collaborative Approach: We partner closely with our clients, aligning strategies with brand goals and market trends to ensure sustainable, long-term growth.

Unlock your brand’s full potential with one of the UK’s leading social media marketing agencies. At Propeller, we bring years of experience, a proven track record, and a passion for data-driven strategies to elevate your brand in today’s competitive digital landscape. We don’t just meet expectations—we exceed them, delivering original, innovative solutions that drive results that matter.

Ready to take your social media strategy to new heights and leave a lasting impression? Get in touch with Propeller today. Let’s turn your vision into success.